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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Email Marketing: Best practices and standards are the main focus of this topic. It ensures that email marketing strategies are applied effectively to meet customer business needs and achieve desired outcomes.
Topic 2	Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.
Topic 3	Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.
Topic 4	Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.
Topic 5	Sales Emails and Alerts: This topic covers the configuration and benefits of Sales Emails and Alerts.
Topic 6	Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.
Topic 7	Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q120-Q125):

NEW QUESTION # 120
Which is true about Marketing Cloud Account Engagement Flile Hosting limits

A. No limits at all
B. Marketing Cloud Account Engagement Growth Edition: 500MB Marketing Cloud Account Engagement Plus Edition: 2GB Marketing Cloud Account Engagement Advanced Edition: 5GB
C. Marketing Cloud Account Engagement Growth Edition: 1GB Marketing Cloud Account Engagement Plus Edition: 5GB Marketing Cloud Account Engagement Advanced Edition: 10GB
D. Marketing Cloud Account Engagement Growth Edition: 100MB Marketing Cloud Account Engagement Plus Edition: 500MB Marketing Cloud Account Engagement Advanced Edition: 10GB

Answer: D

NEW QUESTION # 121
LenoxSoft has a " Demo Request " landing page that is getting a lot of views, but not very many submissions.
The marketing manager has the following requirements:
* Receive a notification when prospects view the page, but do not submit to see if they can retarget.
* Receive one notification per prospect.
How should a consultant accomplish this in Marketing Cloud Account Engagement?

A. Page action on the landing page to notify user upon view and add to list > Automation rule to remove from same list when form is submitted and notify user again.
B. Completion action on the form to tag " Submitted " > Automation rule to notify user with criteria of " Demo Request " landing page was viewed and tag isn ' t " Submitted " .
C. Dynamic list of all prospects who have viewed the landing page > Completion action on the form to remove prospects from the list upon form submission > User monitors list.
D. Dynamic list of all prospects who have submitted the form > Dynamic list of all prospects who have viewed landing page > User exports both lists and compares.

Answer: B

NEW QUESTION # 122
There is Custom Field Type in Marketing Cloud Account Engagement called Date

A. True
B. False

Answer: A

NEW QUESTION # 123
LenoxSoft is considering moving from a shared IP address to a dedicated IP address.
What requirement would support advising them to move to a dedicated IP?

A. LenoxSoft sending more than 100,000 emails a month
B. LenoxSoft ' s database growing by 500,000 prospects
C. LenoxSoft creating 20 new Engagement Programs
D. LenoxSoft sending a quarterly emails to 100,000 prospects

Answer: A

NEW QUESTION # 124
LenoxSoft utilizes Marketing Cloud Account Engagement Business Units. A marketing associate is no longer able to find a set of leads in their business unit (BU) and noticed they now appear in another BU.
Which two reasons could explain why this happened?
Choose 2 answers

A. The field value the Marketing Data Sharing rule criteria is defined by has been updated on the lead records.
B. The Marketing Data Sharing rule has changed and the leads no longer match the criteria.
C. The prospects submitted a form that updated the field controlling the Marketing Data Sharing rule for leads.
D. The leads have been reassigned to a user who does not exist in that BU.

Answer: A,B

NEW QUESTION # 125
......

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