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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Administration	11%	- Explain how to configure Account Engagement settings - Describe how to manage users, roles, and permissions - Describe how to configure and manage email sending domains - Explain how to set up and manage connectors (e.g., Salesforce CRM)
Visitors and Prospects	8%	- Explain the differences between visitors and prospects - Explain how visitors are converted into prospects - Describe how prospects are tracked and identified
Lead Management	24%	- Explain how to use automation rules for lead management - Describe how to set up and manage assignment rules - Describe how to manage prospects in the recycle bin - Explain how to configure and manage scoring and grading
Email Marketing	20%	- Explain how to use dynamic content in emails - Describe how to manage email templates - Explain how to create and send emails - Explain how to analyze email performance metrics - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR)
Account Engagement Forms, Form Handlers and Landing Pages	20%	- Describe how to use dynamic content - Explain how to create and configure Account Engagement forms - Describe how to use form handlers - Explain how to create and publish landing pages
Engagement Studio	17%	- Explain how to test and activate Engagement Studio programs - Describe how to use triggers, rules, and actions - Describe how to analyze Engagement Studio performance - Explain how to design and build Engagement Studio programs

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q189-Q194):

NEW QUESTION # 189
LenoxSoft would like to send out non-marketing emails to certain prospects who have opted-out. From their previous experience working with Marketing Cloud Account Engagement at another company, they know that it is a simple process to 'Enable Operational Email Sending1 for their account. They have a tight deadline, and they need you to grant them access over the phone. Which of the following would be the appropriate course of action to take?

A. After being given their consent, go into their Marketing Cloud Account Engagement account settings and enable operational emails sending.
B. Inform LenoxSoft that you would require written confirmation that they intend to use this feature for non marketing purposes prior to enabling the setting for them.
C. Notify LenoxSoft that sending non-marketing emails to opted-out prospects is in violation of US CAN-SPAM laws.
D. Inform LenoxSoft that they need to contact the Client Advocate Team and to mention in their request to enable operational email sending that it is for non-marketing purposes.

Answer: D

NEW QUESTION # 190
A consultant wants to design an automated grading system to increase efficiency and lead relevancy for LenoxSoft. Relevant leads have a 'Director' job title and are in the 'Technology' industry.
How should they design this automation strategy?

A. Create a Director' profile, an automation rule to set the profile, and click the thumbs up or thumbs down icons on a prospect's Profile tab to set criteria matches.
B. Create a 'Director' profile, an automation rule to set the profile, and a second automation rule to increase their score if industry is Technology'.
C. Create a Director' profile, an automation rule to set the profile, and a second automation rule to increase their grade if industry is 'Technology'.
D. Create a 'Director' scoring category, an automation rule to set the profile, and a second automation rule to increase their grade if industry is Technology'.

Answer: C

NEW QUESTION # 191
When you go to View HTML code section at selected Form record you can only see the iframe tag

A. True
B. False

Answer: A

NEW QUESTION # 192
Which editions of Marketing Cloud Account Engagement provides Buisness Units and Einstein functionalities

A. Only Marketing Cloud Account Engagement Advanced Edition and it includes unlimited Buisness Units
B. All
C. Only Marketing Cloud Account Engagement Advanced Edition and it includes 2 Buisness Units, then each subsequent costs 2 000$/month
D. Marketing Cloud Account Engagement Plus Edition and Marketing Cloud Account Engagement Advanced Edition

Answer: C

NEW QUESTION # 193
LenoxSoft has a Marketing Cloud Account Engagement form on their website that adds prospects to their monthly newsletter list upon completion. Recently, they have noticed some of the prospects on this list have invalid email addresses.
What method should be used to only add valid email addresses to their list moving forward?

A. Send an autoresponder to prospects who complete the form with a link to click to confirm opt-in status.
B. Allow the assigned sales rep to call prospects upon form submission to confirm their email address.
C. Edit the completion action on the form to only add to the list if the email address is valid.
D. Use the list to send a permission pass email and remove all hard bounces.

Answer: A

NEW QUESTION # 194
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