Free PDF Quiz MCAE-Con-201 - Salesforce Certified Marketing Cloud Account Engagement Consultant Marvelous Latest Exam Duration

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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Lead Management	14%	- Design lead generation strategies - Implement scoring and grading models - Configure lead routing and handoff processes
Automating Business Processes	17%	- Build lead nurturing and campaign workflows - Select appropriate automation tools - Design engagement programs and sequences
Personalizing the Prospect Experience	8%	- Implement consent and preference management - Design personalized interactions - Recommend engagement enhancements
Sales Emails and Alerts	6%	- Maximize sales and marketing alignment - Configure Sales Emails and Alerts features
Account Configuration	16%	- Data migration and integrity maintenance - Technical setup and architecture planning - Usage governance and permission strategies
Reporting, Metrics, and Analytics	12%	- Define relevant KPIs and metrics - Interpret results and recommend improvements - Configure and customize reports and dashboards
Email Marketing	10%	- Ensure deliverability and compliance - Apply email marketing standards and best practices - Optimize email content and performance
Evaluation	17%	- Design strategies to identify customer needs - Assess existing infrastructure and marketing maturity - Analyze business requirements and recommend solutions

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q206-Q211):

NEW QUESTION # 206
What is true about the Salesforce connector [Choose two answers]

A. Only lead, contacts and accounts are synchronized from Salesforce to Marketing Cloud Account Engagement
B. When connecting Marketing Cloud Account Engagement and Salesforce you only need to follow a connection wizard in Marketing Cloud Account Engagement.
C. You can connect Marketing Cloud Account Engagement to a Salesforce sandbox or production environment
D. Email is the unique identifier unless "allow multiple Prospects with same email address" is enabled.

Answer: C,D

NEW QUESTION # 207
LenoxSoft has a Marketing Cloud Account Engagement form on their website that adds prospects to their monthly newsletter list upon completion. Recently, they have noticed some of the prospects on this list have invalid email addresses.
What method should be used to only add valid email addresses to their list moving forward?

A. Use the list to send a permission pass email and remove all hard bounces.
B. Allow the assigned sales rep to call prospects upon form submission to confirm their email address.
C. Edit the completion action on the form to only add to the list if the email address is valid.
D. Send an autoresponder to prospects who complete the form with a link to click to confirm opt-in status.

Answer: D

NEW QUESTION # 208
LenoxSoft wants to optimize asset usage while discovering new audiences. What tool should they use?

A. Einstein Behavior Scoring
B. Einstein Campaign Insights
C. Marketing Cloud Account Engagement Business Units
D. Einstein Lead Score

Answer: B

Explanation:
Explanation
https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account
Engagement_einstein_campaign_insights.htm&type=5

NEW QUESTION # 209
When connecting Marketing Cloud Account Engagement for the first time to Salesforce, what is required before records will begin syncing?

A. Salesforce fields must be synced to Marketing Cloud Account Engagement fields.
B. The Salesforce connector must be unpaused.
C. Salesforce B2B Integration user must be created.
D. User sync must be enabled in Marketing Cloud Account Engagement.

Answer: B

NEW QUESTION # 210
Lenoxsoft needs to sync their Salesforce custom objects to Marketing Cloud Account Engagement prospects in order to run an automation rule. What is the first step in the process of setting up custom object syncing between the two systems?

A. Adjust the sync behavior on the Marketing Cloud Account Engagement custom object to use the Salesforce value
B. Configure the Salesforce custom object to relate to th< account, lead, or contact
C. Perform a full Marketing Cloud Account Engagement database sync, prior to creating the Salesforce custom object
D. Create the Marketing Cloud Account Engagement custom object on the prospect level before the prospect Account level

Answer: B

NEW QUESTION # 211
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