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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Discovery and Design | 18% | - Gather requirements and understand business objectives - Document current state and desired future state - Define success metrics and KPIs - Identify integration points and data flows - Analyze customer data and segmentation needs |
| Topic 2: Reporting and Analytics | 14% | - Build custom reports and dashboards - Configure and interpret standard reports - Provide actionable insights and recommendations - Analyze campaign performance - Track engagement and conversion metrics |
| Topic 3: Email Marketing | 18% | - Configure AMPscript for dynamic content - Apply template and content block strategies - Ensure deliverability and inbox placement - Create and optimize email content - Implement A/B testing andsend time optimization |
| Topic 4: Automation and Data Management | 14% | - Manage contact data and data hygiene - Utilize automation studio effectively - Build and manage automation workflows - Implement SQL activities for data processing - Configure imports and exports |
| Topic 5: Marketing Cloud Configuration | 18% | - Implement data management and data extensions - Set up users, roles, and permissions - Manage sender profiles and deliverability settings - Configure lists and populations - Configure account settings and business units |
| Topic 6: Customer Journey Design | 18% | - Utilize Journey Builder features and best practices - Apply personalization and dynamic content - Build decision trees and branching logic - Implement triggered and real-time journeys - Map customer journeys across channels |
>> Marketing-Cloud-Consultant Pass Exam <<
The Salesforce Marketing-Cloud-Consultant certification verifies that you have a basic understanding of Salesforce Certified Marketing Cloud Consultant concepts and virtualization. Success in the Marketing-Cloud-Consultant exam of the Salesforce Marketing-Cloud-Consultant certificate also proves your knowledge of basic troubleshooting concepts and data center technology. When you earn the Marketing-Cloud-Consultant Certification you will get reliable exam guide materials.
NEW QUESTION # 121
Northern Trail Outfitters received a complaint today from a customer who received an email after unsubscribing last week. Today's email was sent using Marketing Cloud Connect (MCC), though last week was sent when an external system dropped a file on the Marketing Cloud SFTP and triggered a User-Initiated Send through an automation.
What could be the reason the customer received the email through MCC?
Answer: D
Explanation:
Explanation
The subscriber key is a unique identifier for each subscriber in Marketing Cloud. It is used to track subscriber preferences, behaviors, and attributes across channels and business units. If the previous send used email address as a subscriber key, it would not match the subscriber key in Sales Cloud, which is usually the contact or lead ID. Therefore, the email opt out status would not be synchronized between Marketing Cloud and Sales Cloud, and the customer could receive an email through MCC even after unsubscribing from the previous send. References: https://help.salesforce.com/articleView?id=sf.mc_co_subscriber_key.htm&type=5
NEW QUESTION # 122
Northern Trail Outfitters has purchased a new Marketing Cloud account with two dedicated IP addresses. One IP address will be used for commercial sends, while the other will be reserved for transactional messages.
Their customer base includes 1.5 million email addresses.
What should the consultant recommend?
Answer: C
NEW QUESTION # 123
Northern Trail Outfitters (NTO) wants to import recent customer transaction data from their data warehouse into Marketing Cloud on a nightly basis. They plan to create a File Drop Automation to trigger an automation when a data file is transferred from the data warehouse to the import folder in their Enhanced FTP account.
NTO notes that user passwords expire every 90 days and they do not want to update their file transfer script on the data warehouse each time a password changes and they do not want to compromise security.
Which solution should the consultant recommend?
Answer: A
NEW QUESTION # 124
A customer is starting a new children's fashion brand and wants to use a dedicated business unit within their existing Enterprise 2.0 account. They anticipate many of their current Enterprise contacts will subscribe to the children's brand, however, they want to separate subscriber opt-outs of the Enterprise and children's brands. The customer has minimal technical resources available for implementation and support.
What should a consultant recommend to meet these criteria?
Answer: C
NEW QUESTION # 125
Northern Trail Outfitters received an email about reaching API limits within Salesforce and they think this is caused by the integrated Marketing Cloud account.
Which two types of API calls are counted against the rolling 24-hour limit?
Answer: A,D
Explanation:
Explanation
SOAP API calls updating objects and CreateSalesforceObject() AMPscript are both types of API calls that are counted against the rolling 24-hour limit in Salesforce. Login calls and bulk API calls are not counted against this limit. References:
https://developer.salesforce.com/docs/atlas.en-us.api_rest.meta/api_rest/intro_api_concepts_limits.htm
https://developer.salesforce.com/docs/atlas.en-us.noversion.mc-programmatic-content.meta/mc-programmatic-co
NEW QUESTION # 126
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