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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Overview:

Certification Vendor:Salesforce
Exam Name:Salesforce Certified Marketing Cloud Account Engagement Consultant
Exam Number:Marketing-Cloud-Account-Engagement-Consultant
Exam Price:$200 USD
Exam Format:Multiple Choice, Multiple Select
Certificate Validity Period:No expiration ( certifications do not expire for this credential)
Related Certifications:Salesforce Certified Marketing Cloud Email Specialist
Salesforce Certified Administrator
Salesforce Certified Sales Cloud Consultant
Passing Score:68%
Exam Duration:105 minutes
Available Languages:English
Real Exam Qty:65
Sample Questions:Salesforce Marketing-Cloud-Account-Engagement-Consultant Sample Questions
Exam Way:Online proctored exam (at a testing center or remote proctored)
Pre Condition:It is recommended (but not required) to have 1-2 years of hands-on experience with Salesforce Marketing Cloud Account Engagement and hold the Salesforce Administrator certification before attempting this exam. Familiarity with Salesforce Sales Cloud is also beneficial.
Official Syllabus URL:https://trailhead.salesforce.com/credentials/marketing-cloud-account-engagement-consultant

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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

TopicDetails
Topic 1
  • Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.
Topic 2
  • Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.
Topic 3
  • Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.
Topic 4
  • Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.
Topic 5
  • Email Marketing: Best practices and standards are the main focus of this topic. It ensures that email marketing strategies are applied effectively to meet customer business needs and achieve desired outcomes.
Topic 6
  • Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q158-Q163):

NEW QUESTION # 158
LenoxSoft uses a 3rd party webinar platform. They want to create an automated process using an engagement program that sends a different email based on whether or not a prospect has registered for a webinar.
What should a consultant configure in Marketing Cloud Account Engagement and Salesforce in order to meet this use case?

Answer: D


NEW QUESTION # 159
How are prospect that have started a wait step impacted when an entire engagement program is paused?

Answer: A


NEW QUESTION # 160
LenoxSoft wants to create Contacts instead of Leads or sync with Person Account records. What step should the consultant recommend?

Answer: D


NEW QUESTION # 161
LenoxSoft is using three Marketing Cloud Account Engagement Business Units: United States, South America and Canada. The marketing team for each business unit wants to ensure only certain relevant opportunities sync to their business unit.
What should be configured in order to meet this requirement?

Answer: A


NEW QUESTION # 162
Choose required fields while creating a Prospect

Answer: A,D,F,G


NEW QUESTION # 163
......

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