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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Overview:
| Certification Vendor: | Salesforce |
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| Exam Name: | Salesforce Certified Marketing Cloud Account Engagement Consultant |
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| Exam Number: | Marketing-Cloud-Account-Engagement-Consultant |
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| Exam Price: | $200 USD |
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| Exam Format: | Multiple Choice, Multiple Select |
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| Certificate Validity Period: | No expiration ( certifications do not expire for this credential) |
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| Related Certifications: | Salesforce Certified Marketing Cloud Email Specialist Salesforce Certified Administrator Salesforce Certified Sales Cloud Consultant |
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| Passing Score: | 68% |
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| Exam Duration: | 105 minutes |
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| Available Languages: | English |
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| Real Exam Qty: | 65 |
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| Sample Questions: | Salesforce Marketing-Cloud-Account-Engagement-Consultant Sample Questions |
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| Exam Way: | Online proctored exam (at a testing center or remote proctored) |
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| Pre Condition: | It is recommended (but not required) to have 1-2 years of hands-on experience with Salesforce Marketing Cloud Account Engagement and hold the Salesforce Administrator certification before attempting this exam. Familiarity with Salesforce Sales Cloud is also beneficial. |
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| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketing-cloud-account-engagement-consultant |
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| Topic | Details |
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| Topic 1 | - Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.
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| Topic 2 | - Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.
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| Topic 3 | - Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.
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| Topic 4 | - Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.
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| Topic 5 | - Email Marketing: Best practices and standards are the main focus of this topic. It ensures that email marketing strategies are applied effectively to meet customer business needs and achieve desired outcomes.
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| Topic 6 | - Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.
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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q158-Q163):
NEW QUESTION # 158
LenoxSoft uses a 3rd party webinar platform. They want to create an automated process using an engagement program that sends a different email based on whether or not a prospect has registered for a webinar.
What should a consultant configure in Marketing Cloud Account Engagement and Salesforce in order to meet this use case?
- A. Export the registration list from the webinar platform, import it into Marketing Cloud Account Engagement and use it as a recipient list for the engagement program.
- B. Create an engagement program for the webinar and use a Prospect Webinar trigger in the program to listen for the webinar registration.
- C. Create a marketing app extension for the webinar platform, add an activity type for webinar registrations, and use an External Activity trigger in Engagement Studio to listen for the webinar registration.
- D. A Build a custom connector for the webinar platform and use a custom trigger in Engagement Studio to listen for the webinar registration,
Answer: D
NEW QUESTION # 159
How are prospect that have started a wait step impacted when an entire engagement program is paused?
- A. They will NOT continue to progress through the wait step and once the egagement program is resumed, they will start the wait step from the beginning.
- B. They will NOT continue to progress through the wait step and
once the engagement program is resumed the wait step will start where it left off. - C. They will continue through the wait step until they hit the end of it and once the engagement program is resumed, the prospect will immediately move on to the next step even if the engagement program pause was shorter than the wait step.
- D. They will continue to progress through the wait step until they hit the end of it and once the engagement program resumed, if it has been beyond the length of the wait step logic, the prospect will immediately move on to the next step.
Answer: A
NEW QUESTION # 160
LenoxSoft wants to create Contacts instead of Leads or sync with Person Account records. What step should the consultant recommend?
- A. Update your field mappings by going to Admin > Configure Fields
- B. Locate the relevant documentation and follow the steps to enable.
- C. Update your Salesforce connector user permissions
- D. Contact Marketing Cloud Account Engagement Support to enable the necessary connector behavior
Answer: D
NEW QUESTION # 161
LenoxSoft is using three Marketing Cloud Account Engagement Business Units: United States, South America and Canada. The marketing team for each business unit wants to ensure only certain relevant opportunities sync to their business unit.
What should be configured in order to meet this requirement?
- A. Marketing data sharing rules on opportunities
- B. Marketing data sharing rules on contact roles
- C. Marketing data sharing rules on accounts
- D. Marketing data sharing rules on prospects
Answer: A
NEW QUESTION # 162
Choose required fields while creating a Prospect
- A. CD Campaign
- B. Company
- C. Grade
- D. Score
- E. Assign To
- F. Profile
- G. Email
Answer: A,D,F,G
NEW QUESTION # 163
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