Advanced-Cross-Channel Valid Test Pattern - Authorized Advanced-Cross-Channel Test Dumps

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| Section | Weight | Objectives |
|---|
| Interaction Studio | 10% | - Cross-channel experience optimization - Real-time personalization and interaction management
|
| Einstein for Marketing Cloud | 23% | - Implement and configure Einstein capabilities
- 1. Einstein Recommendations and Predictive Intelligence
- 2. Einstein Engagement Scoring and Frequency
- Differentiate Einstein features and use cases
|
| Social Studio | 12% | - Social Studio functionality and configuration - Identity unification and data management - Social customer service and engagement strategies
|
| Ad Studio | 10% | - Paid media integration with Marketing Cloud - Ad Studio capabilities and campaign alignment
|
| Journey Orchestration | 15% | - Reporting and analytics for journeys - Journey design and best practices - Integration with Datorama and Google Analytics
|
| Mobile Studio | 13% | - MobileConnect and GroupConnect features - Mobile messaging configuration and best practices - MobilePush and WhatsApp integration
|
| Cross-Channel Strategy and Measurement | 15% | - Performance reporting and optimization - Multi-touch attribution and KPIs - Channel selection and campaign planning
|
| Distributed Marketing | 2% | - Centralized vs localized marketing management - Distributed campaign features and sending options
|
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Salesforce Advanced Cross Channel Accredited Professional Sample Questions (Q81-Q86):
NEW QUESTION # 81
What two options are needed when configuring a decision split using Attribute-to-Attribute comparison?
- A. Non-nullable fields to be used for comparing your Journey Data and Contact Data fields
- B. Nullable fields to be used for comparing your Journey Data and Contact Data fields
- C. An expression builder references Journey Data and Journey Filtered : activities
- D. An expression builder references Journey Data and Contact Data.
Answer: A,D
NEW QUESTION # 82
Where would you add a topic profile
- A. Workspace settings
- B. Admin settings
- C. Social studio engage
- D. Social studio automate
Answer: B
Explanation:
* Understanding Topic Profiles:
* Topic profiles are the core of social listening in Social Studio. They define the keywords, social accounts, and other criteria used to capture relevant social media mentions.
* Admin Settings as the Central Hub:
* Admin settings in Social Studio are the central location for managing overall account configurations, user permissions, and, importantly, topic profiles.
* Detailed Steps:
* Access Admin Settings: In Social Studio, you ' ll click on your profile avatar in the top right corner and then select " Admin " .
* Topic Profiles Section: Within the Admin panel, you ' ll find a dedicated section for " Topic Profiles. "
* Create/Edit Topic Profiles: This is where you can create new topic profiles or edit existing ones. You ' ll define keywords, include/exclude terms, specify languages, locations, media types, and link social accounts.
* Why Other Options Are Incorrect:
* A. Social Studio Automate: Social Studio Automate is used for automating actions based on rules (e.g., automatically routing posts to different teams, adding classifications). It ' s not where you create the foundation of social listening (topic profiles).
* C. Workspace Settings: Workspace settings manage collaboration and workflow within a specific workspace. While you might use topic profiles within a workspace, you don ' t create them there.
* D. Social Studio Engage: Engage is for viewing and interacting with social media content that has already been captured based on your topic profiles. You don ' t create topic profiles in Engage.
In Summary:
NEW QUESTION # 83
What is the most frequent option to refresh an Advertising Audience?
- A. Hourly
- B. Monthly
- C. Daily
- D. Weekly
- E. BI-weekly
Answer: B
NEW QUESTION # 84
What is the fastest method of adding web analytics tags to all posts created in Social Studio Publish?
- A. Workspace Shared Notes
- B. Post Approvals
- C. Individually
- D. Publish Macros
Answer: D
NEW QUESTION # 85
What data is there in mobile connect demographics, select3
- A. Region
- B. Email
- C. First name
- D. channel
- E. City
Answer: C,D,E
NEW QUESTION # 86
......
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