Varieties of Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Practice Test Questions

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| Topic | Details |
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| Topic 1 | - Sales Emails and Alerts: This topic covers the configuration and benefits of Sales Emails and Alerts.
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| Topic 2 | - Email Marketing: Best practices and standards are the main focus of this topic. It ensures that email marketing strategies are applied effectively to meet customer business needs and achieve desired outcomes.
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| Topic 3 | - Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.
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| Topic 4 | - Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.
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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q137-Q142):
NEW QUESTION # 137
LenoxSoft has a training portal for customers. A Marketing Cloud Account Engagement page action changes a Prospect's Engagement custom field to Engaged for any prospects who views the page. Customer who regularly engage with the portal have more success with the platform, and those with low engagement have a high rate of attrition. To encourage engagement with the portal, Lenoxsoft wishes to use this custom field as the basis to develop a Training Engagement Program that encourages prospects to sign up for a live webinar which promotes the portal. They have the following requirements. - Prospects with no Engagement custom field value should be added to the Training Engagement Program - If Prospects register for the Webinar and view the training portal, they are removed from the Training Engagement Program What steps should Lenoxsoft take to achieve these requirements?
- A. Create a dynamic list with the criteria :: Webinar:: Successful & Custom Prospect custom field::
engagement:: engaged :: Action of:: Remove from list
Create an automation rule with the criteria :: Prospect custom field : engagement:: blank:: Action if::
Add to List - B. Create a completion action with the criteria :: Webinar:: Successful & Custom Prospect custom field ::
engagement:: engaged :: Action of:: Remove from list
Create an automation rule with the criteria :: Prospect custom field : engagement:: blank :: Action if::
Add to List
Create a segmentation rule with the criteria :: Webinar:: Successful & Custom Prospect custom field ::
engagement:: engaged :: Action of:: Remove from list - C. Create an automation rule with the criteria :: Prospect custom field : engagement:: blank :: Action if::
Add to List - D. Create an automation rule : Prospect custom field [Engagement] is blank | Add to List Create an automation rule: Prospect webinar is attended webinar AND Prospect custom field
[Engagement] is engaged | Remove from list
Answer: A
NEW QUESTION # 138
A marketing user wants an automated way to notify the assigned user whenever a prospect submits a specific form. However, this form has been active for six months so they want to make sure notifications will only go out for prospects that submit the form moving forward.
What should be created to notify the assigned user?
- A. Automation rule based on the form submission
- B. Completion action on the form submission
- C. Dynamic list based on the form submission
- D. Segmentation rule based on the form submission
Answer: B
Explanation:
https://www.Marketing Cloud Account Engagement.com/blog/completion-actions/
NEW QUESTION # 139
LenoxSoft wants Co ensure they're not over-emailing their target audience on specific email send actions in an Engagement Studio program.
What is the best way to help their marketing team achieve this goal?
- A. Automatically remove prospects from the program when an email reply trigger is met.
- B. Increase the wait time on the Email send action steps.
- C. Set the Engagement Studio program to repeat every 10 days.
- D. A Leverage Einstein Engagement Frquency in a rule step before the Email send action steps.
Answer: D
NEW QUESTION # 140
LenoxSoft has had a Product Interest form live on their website for the past 3 months. They would like to make sure that, moving forward, every time the form is submitted, a custom field is updated. They also want to update that custom field for anyone who has submitted the form before today. What combination of automation tools should LenoxSoft use to achieve this?
- A. Automation rule and completion action
- B. Completion action and dynamic list
- C. Dynamic list and automation rule
- D. Segmentation rule and completion action
Answer: A
NEW QUESTION # 141
Check the lowest and the highest available Prospect's score in Marketing Cloud Account Engagement
Answer: C,E
NEW QUESTION # 142
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