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| Section | Objectives |
|---|---|
| Design | - Recommend product model and pricing strategies - Determine deployment strategies within a CI/CD environment - Align designs with the Media Cloud data model - Set up sharing and permission sets - Identify integration points - Create solution flows using ASM capabilities - Apply best practices in solution architecture - Assess reporting needs |
| Implement | - Apply security settings to control data access - Support CI/CD deployment processes - Plan data migration with understanding of the data model - Select appropriate integration approaches for media-specific contexts - Ensure performance outcomes align with defined KPIs and non-functional expectations |
| Discovery | - Assess business and technical requirements for Media Cloud applications - Outline system flows based on existing business environment - Determine the technical scope for a statement of work (SOW) - Identify relevant non-functional requirements - Map use cases to Salesforce Media Cloud components - Understand how third-party systems integrate with Media Cloud |
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NEW QUESTION # 24
Which core Salesforce object represents a media plan in Advertising Sales Management (ASM)?
Answer: C
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
The Quote object serves as the core representation of a media plan in ASM. Quotes capture the details of proposed ad buys and are central to sales processes. The Media Plan object is more of an extension or custom entity, but Quotes remain the foundational object.
Reference:
Media Cloud ASM Data Model
https://help.salesforce.com/s/articleView?id=sf.media_cloud_asm_quote.htm&type=5
NEW QUESTION # 25
Without custom development, with which Ad Serving Platform does Media Cloud integrate?
Answer: A
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Media Cloud offers out-of-the-box integration with Google Ad Manager (GAM) for ad serving, enabling booking, delivery tracking, and reporting. Other platforms like Facebook Ads Manager or Inventory require custom development or third-party connectors.
Reference:
Media Cloud Ad Server Integrations
https://help.salesforce.com/s/articleView?id=sf.media_cloud_ad_server_integration.htm&type=5
NEW QUESTION # 26
During a Google Ad Manager (GAM) order orchestration, which two steps does a Media Planner need to complete manually in the GAM Server?
Choose 2 answers
Answer: C,D
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
While many GAM functions can be automated through integrations, loading creatives and associating them to line items often require manual intervention to ensure the correct assets are linked. Inventory availability and order creation are generally handled programmatically or via Media Cloud integration.
Reference:
Media Cloud GAM Integration Workflow
https://help.salesforce.com/s/articleView?id=sf.media_cloud_gam_manual_steps.htm&type=5
NEW QUESTION # 27
A customer is using Media Cloud and they need to report on how well a digital advertising campaign is performing. The company is using Google Ad Manager (GAM) as one of their primary data sources.
Which product should a Consultant implement to analyze campaign performance?
Answer: D
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Marketing Cloud Intelligence provides advanced analytics capabilities by integrating data from Media Cloud and GAM to deliver comprehensive campaign performance analysis beyond standard reports or custom solutions.
Reference:
Marketing Cloud Intelligence Overview
https://help.salesforce.com/s/articleView?id=sf.media_cloud_mci.htm&type=5
NEW QUESTION # 28
Which two features should a Consultant keep in mind when proposing the use of JSON-based mapping over Object-based mapping for Contract templates?
Choose 2 answers
Answer: A,E
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
JSON-based mapping offers greater flexibility, such as allowing the item section to include any list type, not just line items, and supports filtering for repeatable content in documents. Object-based mapping is more rigid and limited to standard object types.
Reference:
Media Cloud Contract Template Mapping
https://help.salesforce.com/s/articleView?id=sf.media_cloud_contract_mapping.htm&type=5
NEW QUESTION # 29
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