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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Forms, Form Handlers and Landing Pages | 20% | - Performance metrics and optimization - Form creation, configuration and use cases - Form handler setup and integration - Landing page design and deployment |
| Topic 2: Visitors and Prospects | 8% | - Visitor-to-prospect conversion process - Prospect activity and engagement analysis - Prospect data management and audits |
| Topic 3: Engagement Studio | 17% | - Building and updating engagement programs - Program logic, triggers and actions - Program performance and optimization - Program structure and components |
| Topic 4: Lead Management | 24% | - Completion actions and page actions - Automation rules and segmentation rules - Lead lifecycle management - Static and dynamic lists creation and segmentation |
| Topic 5: Administration | 11% | - Scoring and grading model configuration - Data synchronization between Account Engagement and Salesforce - Recycle bin functionality and data recovery - Field creation, mapping and management |
| Topic 6: Email Marketing | 20% | - Email reporting and performance analysis - Email creation and sending process - Email deliverability and compliance - Email types, templates and capabilities |
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NEW QUESTION # 39
What do spam complaints refer to in an email report?
Answer: D
Explanation:
According to the Salesforce documentation, spam complaints refer to the number of prospects who marked an email as spam in an email report. An email report is a report that shows the performance and results of an email send, such as opens, clicks, bounces, unsubscribes, and spam complaints. A spam complaint is recorded when a prospect clicks the spam or junk button in their email client, indicating that they do not want to receive emails from the sender. Spam complaints can negatively affect the sender's reputation and deliverability, so it is important to monitor and minimize them. Spam complaints do not refer to the number of prospects who clicked the unsubscribe link, replied to the email to ask to be removed, or opted out via the email preference center, as these are different ways of unsubscribing from emails, not marking them as spam.
References: Salesforce documentation
NEW QUESTION # 40
How can you send an automated email to a prospect after they fill out a form?
Answer: B,D
Explanation:
You can send an automated email to a prospect after they fill out a form using either an automation rule or a completion action. An automation rule is a criteria-based action that is triggered when a prospect matches the rule. You can use an automation rule to send an email to prospects who fill out a specific form or any form. A completion action is a task that is performed after a prospect successfully completes a marketing element. You can use a completion action to send an email to prospects who fill out a particular form. You cannot use a segmentation rule to send an email, since segmentation rules are used to segment prospects into lists or update their field values. Reference: [Automation Rules], Completion Actions, [Segmentation Rules]
NEW QUESTION # 41
Which two actions occur when an automation rule is deleted?
Choose 2 answers
Answer: A,C
Explanation:
When an automation rule is deleted, it means that the rule is no longer active and will not run on any prospects. Therefore, prospects will no longer be able to match the rule (A). The rule will also be sent to the recycle bin in paused mode, where it can be restored or permanently deleted (B). However, deleting an automation rule does not undo the actions that have already been applied to the prospects who matched the rule before . Nor does it delete any prospects who matched the rule (D). Reference: Using Account Engagement Automation Rules vs. Salesforce Flows
NEW QUESTION # 42
A marketing user wants to test two similar versions of an email to see which one performs better.
How should they run this test?
Answer: D
NEW QUESTION # 43
The Marketing Cloud Account Engagement prospect audit capabilities can list all the data that was obtained by Marketing Cloud Account Engagement and how the data changes as the prospect interact with your emails, website, and CRM sync.
Answer: B
Explanation:
The Marketing Cloud Account Engagement prospect audit capabilities can list all the data that was obtained by Marketing Cloud Account Engagement and how the data changes as the prospect interact with your emails, website, and CRM sync. This is true because the prospect audit table displays details about changes to the prospect record, such as field changes, list changes, assignments, form errors, email opens, link clicks, page views, CRM syncs and more.
NEW QUESTION # 44
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