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Salesforce AP-214 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Social Studio10%- Social analytics and reporting
- Content management and moderation
- Social media publishing and engagement
Topic 2: Einstein for Marketing Cloud23%- Einstein Engagement Frequency
- Send Time Optimization
- Einstein Copy Insights
- AI-powered personalization and prediction
- Einstein Engagement Scoring
Topic 3: Mobile (SMS/Push)13%- MobileConnect features and capabilities
- Mobile Studio configuration and usage
- GroupConnect and WhatsApp integration
- MobilePush tools and functionalities
Topic 4: Triggers7%- Event-driven automation
- Data extension and trigger management
- SOAP and REST API triggers
Topic 5: Ad Studio12%- Integration with advertising platforms
- Campaign management and optimization
- Audience targeting and segmentation
Topic 6: Journey Orchestration25%- Activities and decision splits
- Reporting and performance analysis
- Journey design and best practices
- Entry sources and audience evaluation
- Comparison between Datorama and Google Analytics
Topic 7: Interaction Studio8%- Real-time interaction management
- Personalization and decisioning capabilities
- Integration with other Marketing Cloud modules

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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q57-Q62):

NEW QUESTION # 57
Which social network(s) support lead capture in Ad Studio?

Answer: C


NEW QUESTION # 58
Which three features are supported in MC Advertising Studio?

Answer: A,D,E


NEW QUESTION # 59
When creating a Beacon message, what does the field "Limit the total number of messages for mobile device to' control?

Answer: A


NEW QUESTION # 60
Globex Supermarkets are setting up Beacons in their stores, and set up one beacon in the produce section, and another in the deli section. Why should they lower the Transmit Power setting on the beacons?

Answer: A


NEW QUESTION # 61
Which channel solution is managed by the sitemap in Interaction Studio?

Answer: A


NEW QUESTION # 62
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