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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Email Marketing	20%	- Explain how to use dynamic content in emails - Explain how to create and send emails - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Explain how to analyze email performance metrics - Describe how to manage email templates
Administration	11%	- Describe how to manage users, roles, and permissions - Explain how to set up and manage connectors (e.g., Salesforce CRM) - Describe how to configure and manage email sending domains - Explain how to configure Account Engagement settings
Engagement Studio	17%	- Explain how to design and build Engagement Studio programs - Describe how to use triggers, rules, and actions - Explain how to test and activate Engagement Studio programs - Describe how to analyze Engagement Studio performance
Lead Management	24%	- Explain how to configure and manage scoring and grading - Describe how to set up and manage assignment rules - Explain how to use automation rules for lead management - Describe how to manage prospects in the recycle bin
Account Engagement Forms, Form Handlers and Landing Pages	20%	- Describe how to use dynamic content - Explain how to create and configure Account Engagement forms - Explain how to create and publish landing pages - Describe how to use form handlers
Visitors and Prospects	8%	- Describe how prospects are tracked and identified - Explain the differences between visitors and prospects - Explain how visitors are converted into prospects

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q71-Q76):

NEW QUESTION # 71
LenoxSoft wants to see all the Accounts that were closed last month on the Account Based Marketing dashboard in B2B Marketing Analytics.
What dashboard feature should be used?

A. Select the win percentage in the Revenue Win Percentage donut chart so the Accounts will be faceted by won deals.
B. Select the "Accounts" filter that allows filtering by accounts created within the last month.
C. Filter the dashboard by the highest sales activity in the Sales Activities by Accounts chart.
D. Select the dropdown filter "Closed Date" and "Last Month" to view all Accounts closed in the last month.

Answer: D

NEW QUESTION # 72
What three features in Marketing Cloud Account Engagement can utilize Handlebars Merge Language (HML) merge fields?
Choose 3 answers

A. User Notifications
B. Email Templates
C. Dynamic Content
D. Social Posts
E. User Signatures

Answer: B,C,E

NEW QUESTION # 73
LenoxSoft has an event coming up and wants to have a landing page to collect registrations. They want to create the page using a drag-and-drop experience and don't want to use any HTML or CSS.
How should a consultant recommend setting this up?

A. Create a landing page using the enhanced landing page experience. Use the HTML component to iframe in a Marketing Cloud Account Engagement form to track submissions.
B. Create a landing page using the enhanced landing page experience. Use the Marketing Cloud Account Engagement Form component to add a Marketing Cloud Account Engagement form to track submissions.
C. Create a custom layout template in Marketing Cloud Account Engagement that contains form elements.
Create a landing page using that template.
D. Create both a landing page and form using the enhanced landing page experience.

Answer: B

NEW QUESTION # 74
LenoxSoft has been using Marketing Cloud Account Engagement and Salesforce for one year and have enabled Einstein Behavior Scoring.
What guidance should the system administrator give to the LenoxSoft sales team so they can gain context into why their prospects are being scored the way they are?

A. To always book a follow up call with prospects and record notes from the call in the Marketing Cloud Account Engagement Notes field for future review.
B. To access the B2B Marketing Analytics app so they can look through the campaigns that the prospects have engaged with over the last year.
C. To read the behavior score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.
D. To read the lead score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.

Answer: D

NEW QUESTION # 75
How many Social Posting Connectors is it possible to create

A. Many but only one type
B. You can create as many Social Posting connectors as you want
C. One each type
D. You can't use any Social Posting connector

Answer: B

NEW QUESTION # 76
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