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Oracle 1Z0-1032-26 Exam Syllabus Topics:

Section	Objectives
Campaign Design and Program Canvas	- Program Canvas workflows 1. Wait steps and decision splits 2. Entry criteria and re-entry rules - Cross-channel campaign execution 1. Email, SMS, push notification orchestration
Deliverability and Compliance	- Compliance and reputation management 1. Bounce handling and opt-out processing - Authentication and domain setup 1. Domain delegation and DNS setup 2. SPF, DKIM, DMARC configuration
Account Configuration and Administration	- System setup and account provisioning 1. Locale, timezone, and system defaults 2. Sub-account structure and multi-brand setup - User roles, access control, and security configuration 1. SSO, IP restrictions, password policies 2. Role-based access control and organizational units
Analytics and Reporting	- Campaign performance analysis 1. Deliverability and engagement metrics - Dashboards and monitoring 1. Live reports and operational monitoring tools
Audience Segmentation and Data Management	- Filter Designer and segmentation logic 1. Rule ordering and constraint evaluation - Data feeds and integrations 1. Supplemental data sources and imports 2. Event Data Feeds configuration

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Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions (Q59-Q64):

NEW QUESTION # 59
You need to create four versions of the same campaign with different subject lines to see which one receives the most opens and clicks. You are using EMD to create the campaign.
How should you do this with Responsys?

A. Create one campaign. Then in the program, configure a winner selection element and a Send Email Campaign element for the campaign. Publish the campaign and then determine the winner in a few days.
B. Create one campaign and configure the multivariate testing functionality available via the Version Test button in EMD of the campaign. Create a program that launches this campaign.
C. Create four campaigns. Then in the program, configure a winner selection element and a Send Email Campaign element for each campaign. Publish the campaign and then determine the winner in a few days.
D. Create four campaigns and configure the multivariate testing functionality available via the Version Test button in EMD for each campaign.

Answer: C

NEW QUESTION # 60
A subscriber opens an email with Conversion Tracking on, clicks a link, but does not purchase. The next day, this subscriber receives a second email with Conversion Tracking on with a follow-up offer, clicks a link, but still does not purchase. The subscriber bookmarks the URL, and on the third day, returns to the webpage and finally makes a purchase.
Assuming the conversion cookie is not deleted, how will the transaction be tracked or attributed?

A. Because the final purchase was made by a visit directly to the webpage, the purchase isconsidered a web transaction and no email attribution is registered.
B. The purchase transaction is attributed to the first campaign that the recipient opened and clicked.
C. The purchase transaction is attributed to both email campaigns.
D. The purchase transaction is attributed to the second campaign (most recent) that the recipient opened and clicked.

Answer: D

NEW QUESTION # 61
You are working on a campaign to collect responses for 45 days.
How should you ensure that it closes 45 days after launch?

A. Create a calendar reminder and manually close the campaign.
B. In the Campaign Workbook's Launch Options, configure 45 days for Auto-Close after launch.
C. In Manage Campaigns, select 45 days for the end element.
D. In the Program Designer, configure 45 days for Auto-Close after launch.

Answer: C

NEW QUESTION # 62
Which statement is true about how you must configure a Responsys Profile list so you can begin sending Mobile SMS campaigns?

A. You can only modify profile lists used for mobile campaigns through Connect uploads.
B. You only need to define the COUNTRY_ code if you are sending SMS messages to subscribers outside of the default country setting for your account.
C. You can use the same Profile list for mobile campaigns that you are currently using for email campaigns.
D. All the data that you need to use to personalize mobile messages must be stored as columns in the Profile list.

Answer: C

NEW QUESTION # 63
In which two situations should you republish a program after making a change or correction? (Choose two.)

A. You move a target timer from its original place before one event to after that event.
B. You add a second campaign to be evaluated using a performance switch to select a winning path based on open rate.
C. You change the properties of one campaign in the program to launch another one with a different subject line and new creative.
D. You modify one of the conditions in a filter being used in the program.

Answer: B,D

NEW QUESTION # 64
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