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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.
Topic 2	Sales Emails and Alerts: This topic covers the configuration and benefits of Sales Emails and Alerts.
Topic 3	Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.
Topic 4	Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.
Topic 5	Email Marketing: Best practices and standards are the main focus of this topic. It ensures that email marketing strategies are applied effectively to meet customer business needs and achieve desired outcomes.
Topic 6	Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q104-Q109):

NEW QUESTION # 104
LenoxSoft added Engagement History metric fields to campaign page layouts in their Salesforce org. All of the values for the Engagement History metric fields are "0".
What could be the explanation for this experience?

A. The engagement with those assets happened before the fields were added to the page layouts.
B. The Marketing Cloud Account Engagement users do not have the Marketing Cloud Account Engagement permission set and cannot see the data.
C. The data hasn't been refreshed in 24 hours so the values haven't been updated.
D. The campaign is not a connected campaign so the data is not syncing.

Answer: D

Explanation:
Explanation
https://resources.docs.salesforce.com/latest/latest/en-us/sfdc/pdf/engagement_history_implementation_guide.pdf

NEW QUESTION # 105
Which standard connectors can be activated in Marketing Cloud Account Engagement [Choose two answers]

A. Youtube
B. Olark
C. GoToWebinar
D. Survey Monkey

Answer: B,C

NEW QUESTION # 106
LenoxSoft has very specific lead qualification that has to be met before assigning prospects to an inside sales rep: *The prospects must be located in Texas or California *The prospects must submit their Request a demo form. When those two criteria are met they want to automatically assign the prospects to a inside sales rep.
State is a required field on the Request a demo form. How would you have LenoxSoft automate the assignment?

A. Run completion Action on form Request a demo with action notify Admin
B. Export the submission report & Import
C. Run completion Action on form Request a demo with action assign to user
D. Run an automation rule to assign based on the « Request demo » Submission & prospect status field

Answer: D

NEW QUESTION # 107
How could LenoxSoft benefit from Engage Reports?

A. Sales Managers can receive desktop notifications for their teams' email activities.
B. Users can analyze the performance of their templated and non-templated emails.
C. Sales Managers can analyze lead information like prospect activity, scores, and grades.
D. Users can analyze form submission performance for the prospects they have emailed.

Answer: B

NEW QUESTION # 108
What should be used to match users between Salesforce and Marketing Cloud Account Engagement when enabling User sync?

A. User email address
B. Marketing Cloud Account Engagement user ID
C. CRM ID
D. Salesforce username

Answer: D

NEW QUESTION # 109
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