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Salesforce Advanced-Cross-Channel Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Measuring and Reporting on Cross-Channel Marketing Performance		- KPI selection - Dashboarding - Data visualization
Topic 2: Mobile (SMS/Push)
Topic 3: Leveraging Customer Data and Analytics for Personalization		- Predictive modeling - Data management - Segmentation
Topic 4: Distributed Marketing
Topic 5: Einstein for Marketing Cloud	22.5%
Topic 6: Social Studio
Topic 7: Cross-Channel Marketing Strategies and Tactics		- Multi-touch attribution - Channel selection - Campaign planning
Topic 8: Interaction Studio
Topic 9: Integrating and Optimizing Marketing Campaigns Across Channels		- Campaign automation - Data synchronization - API integrations
Topic 10: Triggers
Topic 11: Ad Studio
Topic 12: Journey Orchestration
Topic 13: Aligning Cross-Channel Marketing with Business Objectives		- Goal setting - Stakeholder management - Change management

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Salesforce Advanced Cross Channel Accredited Professional Sample Questions (Q28-Q33):

NEW QUESTION # 28
How does Marketing cloud connect help when you want to trigger journey when a record is created in sales cloud contact, Select 2.

A. Use an api to create record in sales cloud directly from the ecom site
B. Sales cloud entry audience in journey builder
C. Use synchronized de, query to a sendable DE and use automation studio schedule to inject contact every 15 mins
D. Use a api to trigger journey directly from ecom site and use email address as subscriber key.

Answer: B,C

NEW QUESTION # 29
What is prerequisite for email/web recommendations: select 2

A. collect tracking code
B. catalog

Answer: A,B

NEW QUESTION # 30
What is the primary function of Einstein Copy Insights?

A. Drive higher Mobile App engagement through optimized Push message copy
B. Give insight on Email message copy to understand which text is resonating with Contacts
C. Recommend best copy for web content for blogs, articles, etc.
D. Analyze the subject lines to uncover insights and optimize email engagement

Answer: B

NEW QUESTION # 31
Which three statements are true of Einstein Messaging insights (EMI)?
Choose 3 answers

A. EMI detects anomalies and unexpectedly low or high values andgenerates insights
B. EMI pre-determines the percentage of subscribers that will unsubscribe
C. EMI analyzes both batch and journey builder sends
D. EMI detects how quickly the message was read
E. EMI monitors the Open Rate, Click Rate, and Unsubscribe Rates of your email sends

Answer: A,B,C

NEW QUESTION # 32
Which two statements are true when using Journey Data and Contact Data within Journey Builder?

A. Journey Data is dynamic data that retrieves the latest value upon decision split execution
B. Journey Data is a set of static values passed into the Journey for each contact
C. Contact Data is a set of static values passed into the Journey for each contact
D. Contact Data is dynamic data that retrieves the latest value upon decision split execution

Answer: B,D

NEW QUESTION # 33
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