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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Overview:

Certification Vendor:Salesforce
Exam Name:Salesforce Certified Marketing Cloud Account Engagement Consultant Exam
Exam Number:Marketing-Cloud-Account-Engagement-Consultant
Exam Format:Scenario-based Questions, Multiple Choice, Multiple Select
Exam Duration:105 minutes
Related Certifications:Salesforce Certified Marketing Cloud Account Engagement Specialist
Salesforce Certified Administrator
Real Exam Qty:60–65 questions
Exam Price:200 USD
Available Languages:Spanish, German, French, Portuguese (Brazil), Japanese, English
Passing Score:Approximately 65% (Salesforce does not always publish exact passing scores)
Certificate Validity Period:1 year (requires annual maintenance via Trailhead modules)
Recommended Training:Marketing Cloud Account Engagement Study Guide
Salesforce Trailhead Account Engagement Learning Path
Exam Registration:Salesforce Certification Registration
Sample Questions:Salesforce Marketing-Cloud-Account-Engagement-Consultant Sample Questions
Exam Way:Online proctored or onsite testing center
Pre Condition:Recommended: Salesforce Certified Administrator or equivalent experience with Salesforce CRM and marketing automation concepts
Official Syllabus URL:https://trailhead.salesforce.com/en/credentials/marketingcloudaccountengagementconsultant

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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

TopicDetails
Topic 1
  • Sales Emails and Alerts: This topic covers the configuration and benefits of Sales Emails and Alerts.
Topic 2
  • Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.
Topic 3
  • Email Marketing: Best practices and standards are the main focus of this topic. It ensures that email marketing strategies are applied effectively to meet customer business needs and achieve desired outcomes.
Topic 4
  • Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.
Topic 5
  • Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q48-Q53):

NEW QUESTION # 48
LenoxSoft has a "Demo Request" landing page that is getting a lot of views, but not very many submissions.
The marketing manager has the following requirements:
* Receive a notification when prospects view the page, but do not submit to see if they can retarget.
* Receive one notification per prospect.
How should a consultant accomplish this in Marketing Cloud Account Engagement?

Answer: B


NEW QUESTION # 49
The marketing team you consult with wants to assign prospects to a sales user when the prospects meets at least one of the following criteria: * Successfully complete a " Request a Quote " form, OR * Has a score above 175 and a grade above B+ Which assignment model will best achieve their goals?

Answer: B


NEW QUESTION # 50
The LenoxSoft sales and marketing teams are looking for more insights into which leads are most likely to buy based off of their engagements.
What feature should be recommended?

Answer: D

Explanation:
https://help.salesforc e.com/articleView?id=sf.Marketing Cloud Account
Engagement_einstein_behavior_scoring.htm & type=5


NEW QUESTION # 51
Lenoxsoft needs to sync their Salesforce custom objects to Marketing Cloud Account Engagement prospects in order to run an automation rule. What is the first step in the process of setting up custom object syncing between the two systems?

Answer: C


NEW QUESTION # 52
LenoxSoft just purchased Marketing Cloud Account Engagement and will be migrating to Marketing Cloud Account Engagement from another marketing automation tool. On the initial kickoff call, the Marketing Manager shares their existing tool's contract ends in 3 weeks. Given the accelerated timeframe, what is the recommended first step?

Answer: C


NEW QUESTION # 53
......

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