Marketing-Cloud-Account-Engagement-Consultant難易度受験料 & Marketing-Cloud-Account-Engagement-Consultant試験解説

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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Section	Objectives
Reporting and Administration	- Analytics and system configuration 1. User roles, permissions, and setup configuration 2. Campaign reporting and ROI tracking
Account Engagement Fundamentals	- Platform architecture and key concepts 1. Account Engagement (Pardot) objects and data model 2. Business units and org structure
Automation and Campaigns	- Automation tools 1. Automation rules and completion actions 2. Engagement Studio programs
Lead Management	- Prospect lifecycle and grading/segmentation 1. Sync behavior with Salesforce CRM 2. Lead qualification and scoring model configuration
Email Marketing and Engagement	- Email creation and delivery 1. Deliverability and sender reputation management 2. Email templates and dynamic content usage

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Marketing-Cloud-Account-Engagement-Consultant試験解説、Marketing-Cloud-Account-Engagement-Consultant参考書内容

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Salesforce Certified Marketing Cloud Account Engagement Consultant 認定 Marketing-Cloud-Account-Engagement-Consultant 試験問題 (Q119-Q124):

質問 # 119
A marketing user needs to recreate the same form in each of LenoxSoft's two business units (BUs).
How should the marketing user handle this task?

A. Create the form in one BU, then use the BU switcher and manually recreate the form in the second BU.
B. Create the form in the first BU, then export the form and import it into each of the other two BUs.
C. Create the form in the first BU, then ask marketing users to copy the form into their separate BUs.
D. Create the form in one BU, then logout. Next, login to the second BU, recreate the form and logout.

正解：B

質問 # 120
What is true about completion actions? [Choose two answers]

A. Completion actions are retroactive and will apply to activities done before and after you apply them
B. Completion actions will not execute for image files.
C. Completion actions can be criteria based.
D. Completion actions only execute for prospects. They will not affect visitors.

正解：B、D

質問 # 121
LenoxSoft has a training portal for customers. A Marketing Cloud Account Engagement page action changes a Prospect's Engagement custom field to Engaged for any prospects who views the page. Customer who regularly engage with the portal have more success with the platform, and those with low engagement have a high rate of attrition. To encourage engagement with the portal, Lenoxsoft wishes to use this custom field as the basis to develop a Training Engagement Program that encourages prospects to sign up for a live webinar which promotes the portal. They have the following requirements. - Prospects with no Engagement custom field value should be added to the Training Engagement Program - If Prospects register for the Webinar and view the training portal, they are removed from the Training Engagement Program What steps should Lenoxsoft take to achieve these requirements?

A. Create a dynamic list with the criteria :: Webinar:: Successful & Custom Prospect custom field::
engagement:: engaged :: Action of:: Remove from list
Create an automation rule with the criteria :: Prospect custom field : engagement:: blank:: Action if::
Add to List
B. Create an automation rule : Prospect custom field [Engagement] is blank | Add to List Create an automation rule: Prospect webinar is attended webinar AND Prospect custom field
[Engagement] is engaged | Remove from list
C. Create an automation rule with the criteria :: Prospect custom field : engagement:: blank :: Action if::
Add to List
D. Create a completion action with the criteria :: Webinar:: Successful & Custom Prospect custom field ::
engagement:: engaged :: Action of:: Remove from list
Create an automation rule with the criteria :: Prospect custom field : engagement:: blank :: Action if::
Add to List
Create a segmentation rule with the criteria :: Webinar:: Successful & Custom Prospect custom field ::
engagement:: engaged :: Action of:: Remove from list

正解：A

質問 # 122
LenoxSoft utilizes Marketing Cloud Account Engagement Business Units. A marketing associate is no longer able to find a set of leads in their business unit (BU) and noticed they now appear in another BU.
Which two reasons could explain why this happened?
Choose 2 answers

A. The field value the Marketing Data Sharing rule criteria is defined by has been updated on the lead records.
B. The prospects submitted a form that updated the field controlling the Marketing Data Sharing rule for leads.
C. The leads have been reassigned to a user who does not exist in that BU.
D. The Marketing Data Sharing rule has changed and the leads no longer match the criteria.

正解：A、D

質問 # 123
What is the purpose of creating a Tracker subdomain? [Choose one answer]

A. To host all Marketing Cloud Account Engagement landing pages and forms on your website
B. To give a seamless transition between pages and form that you host and your Marketing Cloud Account Engagement hosted assets.
C. All of the above
D. To allow emails to be sent from your domain

正解：B

質問 # 124
......

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