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| Section | Weight | Objectives |
|---|---|---|
| Automation | 20% | - Automation type and activity selection - Journey Builder flow design - Automation Studio workflow implementation |
| Discovery and Architecture | 16% | - Solution recommendation and long-term maintainability - Requirements gathering and analysis - Data and segmentation strategy design |
| Messaging | 11% | - Cross-channel messaging strategy - Deliverability and compliance management - Personalized content design and delivery |
| Account Configuration | 12% | - Account hierarchy design and management - Reply Mail Management setup and resolution - Sender Authentication Package implementation - Mobile Studio configuration and troubleshooting |
| Integration | 20% | - Data model design for personalized messaging - Extension product selection and implementation - Marketing Cloud Connect configuration and troubleshooting |
| Data Modeling and Management | 21% | - Contact identity and data governance - Data object selection and relationship definition - Reporting, data views, and tracking extracts |
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NEW QUESTION # 58
A company uses multiple Marketing Cloud Account Engagement business units and wants to set up B2B Marketing Analytics.
What is considered true about using B2BMA with business units?
Answer: A
NEW QUESTION # 59
The LenoxSoft sales team has received an influx of leads from the Product Interest form. Many of the leads are not located in the United States. LenoxSoft only sells to customers in the United States so the sales team has requested that these inbound leads get qualified based on country before being assigned.
How should they ensure only qualified prospects who submit the form are sent to the sales team as new leads?
Answer: B
NEW QUESTION # 60
LenoxSoft has a requirement to provide visitors to their website a consistent transition between their own hosted, branded web assets and LenoxSoft Marketing Cloud Account Engagement forms and assets.
What should be implemented to meet this requirement?
Answer: B
NEW QUESTION # 61
Northern Trail Outfitters has a data extension that stores all of their orders. They want to send out a daily email for orders with their status changed to 'shipped' that day through a journey. Which two methods should be used to filter entry into the journey? (Choose 2 answers)
Answer: A,D
Explanation:
To filter records entering a journey based on an updated status field ("shipped"), the marketer should use:
An Entry Source Filter to limit which contacts actually enter the journey at the point of entry (e.g., only those whose order status is 'shipped' today).
An SQL Query to preprocess or segment records within a Data Extension before injecting them into the journey.
Filter Activity is used inside Automation Studio (not at the journey entry point), and Decision Splits occur after entry -- not before.
NEW QUESTION # 62
How many scheduled Engagement Programs is it possible to have
Answer: B
NEW QUESTION # 63
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