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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Tactical Innovation & The Innovation Professional | 35% | |
| Topic 2: Foundations – Core Innovation Knowledge & Concepts | 25% | |
| Topic 3: Innovation Management & The Innovation Manager | 35% | |
| Topic 4: Applied Design Thinking | 5% |
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NEW QUESTION # 157
Market Scouting is used to search out and find new markets where a business can do what?
Select one correct answer from the list
Answer: B
NEW QUESTION # 158
Qualitative studies are generally conducted in one of two ways-either online or as fieldwork. The latter involves going out into the field and talking to certain types of people, often when they are engaged in a particular experience of interest.
Select one correct answer from the list:
Answer: C
Explanation:
TheCInP Handbookexplains that qualitative studies in innovation research, particularly within Design Research, are conducted either online (e.g., virtual interviews) or through fieldwork. Fieldwork, as GInI describes, entails "going out into the field and talking to certain types of people," often in situ-while they're engaged in a specific experience (e.g., using a product, navigating a service)-to capture contextual insights.
This ethnographic approach allows researchers to observe authentic behaviors and ask targeted questions, yielding rich, nuanced data for needfinding. Option B, "taking pictures of random subjects," lacks purpose and depth, contradicting GInI's focus on intentionality. Option C, "door-to-door surveys," is structured and less contextual, missing the experiential focus. Option D, "kiosks," is a quantitative tactic, not qualitative fieldwork. Option A matches GInI's methodology, aligning with the original answer, embodying a rigorous, user-focused process that informs empathetic design-a key differentiator in GInI's innovation toolkit.
NEW QUESTION # 159
The Brainstorming Facilitator must establish what if they are to have an effective brainstorming session?
Answer: B
Explanation:
A brainstorming session requires psychological safety, clarity, and behavioral discipline. The facilitator must establish rules of engagement so participants understand how to contribute, how ideas will be treated, and how the group will avoid premature criticism or dominance by a few voices. Rules of engagement commonly include suspending judgment, encouraging quantity, building on others' ideas, staying focused on the challenge, allowing wild ideas, and ensuring balanced participation. Option A, rules of order, sounds parliamentary and overly formal; brainstorming is not a governance meeting. Option C, terms of acceptance, suggests approval criteria, which belongs later during evaluation, not during idea generation. Option D, laws of conformance, contradicts brainstorming because creativity requires divergence and exploration, not rigid compliance. The facilitator's job is to create the right working conditions for idea generation. Rules of engagement provide that operating frame and help the session remain productive, inclusive, and focused.
NEW QUESTION # 160
The fifth step of the GInI Breakthrough Innovation Method is known as __________________, and is intended to give teams extended time in which to further develop select concepts.
Select one correct answer from the list
Answer: D
NEW QUESTION # 161
In the long run, what is more expensive than innovating?
Select one correct answer from the list:
Answer: A
Explanation:
Identical to Q85 (repeated in original), GInI'sCInP Handbookemphasizes that "not innovating" incurs greater long-term costs than innovating-lost opportunities, declining market position, and eventual irrelevance outweigh innovation's upfront investment. Firms that stagnate face existential risks, as GInI illustrates with examples like Blockbuster versus Netflix. "Not controlling costs" (A) risks profitability but isn't strategic.
"Large dividends" (B) is tactical, not existential. "Too many brands" (D) is a misstep, not a fatal flaw. Option C aligns with GInI's stance, matching the original answer, reinforcing innovation as a necessity, not an option-a GInI principle validated by competitive dynamics.
NEW QUESTION # 162
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