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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Overview:

Certification Vendor:Salesforce
Exam Name:Salesforce Certified Marketing Cloud Account Engagement Consultant Exam
Exam Number:Marketing-Cloud-Account-Engagement-Consultant
Related Certifications:Salesforce Certified Administrator
Salesforce Certified Marketing Cloud Account Engagement Specialist
Available Languages:Japanese, German, Portuguese (Brazil), English, Spanish, French
Exam Format:Scenario-based Questions, Multiple Select, Multiple Choice
Real Exam Qty:60–65 questions
Exam Price:200 USD
Certificate Validity Period:1 year (requires annual maintenance via Trailhead modules)
Passing Score:Approximately 65% (Salesforce does not always publish exact passing scores)
Exam Duration:105 minutes
Recommended Training:Marketing Cloud Account Engagement Study Guide
Salesforce Trailhead Account Engagement Learning Path
Exam Registration:Salesforce Certification Registration
Sample Questions:Salesforce Marketing-Cloud-Account-Engagement-Consultant Sample Questions
Exam Way:Online proctored or onsite testing center
Pre Condition:Recommended: Salesforce Certified Administrator or equivalent experience with Salesforce CRM and marketing automation concepts
Official Syllabus URL:https://trailhead.salesforce.com/en/credentials/marketingcloudaccountengagementconsultant

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Salesforce Marketing-Cloud-Account-Engagement-Consultant 시험요강:

주제소개
주제 1
  • Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.
주제 2
  • Sales Emails and Alerts: This topic covers the configuration and benefits of Sales Emails and Alerts.
주제 3
  • Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.
주제 4
  • Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.
주제 5
  • Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.
주제 6
  • Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.
주제 7
  • Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.

최신 Salesforce Consultant Marketing-Cloud-Account-Engagement-Consultant 무료샘플문제 (Q145-Q150):

질문 # 145
LenoxSoft uses a Salesforce web-to-lead form on their website for their Contact Us form. They want to integrate this form with Marketing Cloud Account Engagement and the following requirements:
* Avoid duplicates in both Marketing Cloud Account Engagement and Salesforce.
* Segment prospects based on form views and submissions.
Which lead generation strategy would answer both pre-requisites?

정답:A


질문 # 146
LenoxSoft wants to create a re-engagement program that will nurture prospects if they're last activity is greater than 90 days. Once they begin the re-engagement program, if they become active, the prospects need to remain in the program. Which solution would you recommend ?

정답:D


질문 # 147
Lenoxsoft currently has prospect data in another email-sending platform, and they want to migrate it over to Marketing Cloud Account Engagement. The system has a list of mailable prospects and a list of unmailable prospects who unsubscribed/opted-out that do NOT exist in Salesforce. The marketing team wants to make sure that they stay complaint with the permission-based Marketing Policy while maintaining their database of unsubscribed/opted out prospects when they migrate this data over to Marketing Cloud Account Engagement.
How should the data be imported?

정답:C


질문 # 148
Which two features would indicate LenoxSoft ' s Marketing Cloud Account Engagement instance has been authenticated and is ready to send emails?
Choose 2 answers

정답:A,D

설명:
https://help.salesforce.com/articleView?id=Marketing Cloud Account Engagement_email_authentication.htm
& type=0


질문 # 149
LenoxSoft wants to assign all new leads coming through their "Request a Demo" form and immediately notify the sales team to follow up via phone call within 3 days.
Which assignment workflow would meet these requirements?

정답:A


질문 # 150
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