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| Section | Objectives |
|---|
| Maintenance and Best Practices | - System Optimization
- 1. Integration best practices
- 2. Data hygiene and governance
|
| Marketing Automation | - Engagement Programs
- 1. Automation rules and triggers
- 2. Engagement Studio program design
|
| Email Marketing | - Email Creation and Delivery
- 1. Email templates and content creation
- 2. Deliverability and compliance
|
| Prospect Management | - Lead Lifecycle Management
- 1. Lifecycle stages and assignment rules
- 2. Scoring and grading
- Data Model and Segmentation
- 1. Dynamic and static lists
- 2. Prospects, lists, and tags
|
| Account Engagement Administration | - Configuration and Setup
- 1. User roles and permissions
- 2. Business Unit setup and hierarchy
- 3. Connector setup with Salesforce CRM
|
| Reporting and Analytics | - Performance Measurement
- 1. Campaign reporting
- 2. ROI and attribution reporting
|
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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q205-Q210):
NEW QUESTION # 205
A Marketing Cloud Account Engagement customer uses a lot of landing pages for their lead generation strategy. They are creating a layout template and importing in HTML from their website to customize the look and feel of their landing pages. When placing a Marketing Cloud Account Engagement form on their Marketing Cloud Account Engagement landing page using this layout template, the form doesn't appear.
What could be the issue?
- A. The form HTML embed code in the layout template code was not used.
- B. The same layout template on both the form and the landing page was not used.
- C. The %%content%% variable tag in the layout template code was missing.
- D. The landing page on a browser with the cookies cleared was not tested.
Answer: C
NEW QUESTION # 206
The marketing team you consult with wants to assign prospects to a sales user when the prospects meets at least one of the following criteria: * Successfully complete a "Request a Quote" form, OR * Has a score above
175 and a grade above B+ Which assignment model will best achieve their goals?
- A. Automation rule match All
- B. Completion Action
- C. Automation rule match Any
- D. Page Action
Answer: C
NEW QUESTION # 207
LenoxSoft using Marketing Cloud Account Engagement Pro is rolling out a new lead generation campaign where prospects register for a trade show on a Marketing Cloud Account Engagement-hosted landing page.
The consultant suggests creating two
versions of the landing page and using a multivariate test, but LenoxSoft is unfamiliar with the feature. What is the primary benefits of using a multivariate test in this campaign?
- A. Marketing Cloud Account Engagement will determine which version of the landing page generated most conversions
- B. Marketing Cloud Account Engagement will automatically send underperforming landing page to recycle bin
- C. Marketing Cloud Account Engagement will give you content ideas for each landing page.
- D. Marketing Cloud Account Engagement will automatically populate personalized information of each unique prospect.
Answer: A
NEW QUESTION # 208
LenoxSoft dispatches service technicians to customer locations when their hardware is malfunctioning. After a service call, a customer service satisfaction rating is recorded and stored on the Case object in Salesforce. The LenoxSoft marketing team would like to use a high (>8) rating to classify a prospect as "Satisfied." Satisfied customers need to be automatically added to a specific engagement program for future up-selling.
What process would accomplish this in Marketing Cloud Account Engagement?
- A. Workflow to copy the satisfaction rating from cases to contacts and map that field to Marketing Cloud Account Engagement prospects > Static list and add prospects who have a satisfaction rating over 8 > Use the static list as the recipient list on an engagement program
- B. Marketing Cloud Account Engagement custom object mapped to the Case object > Static list and add all prospects whose Case prospect custom object has a satisfaction rating over 8 > Use the static list as the recipient list on an engagement program
- C. Marketing Cloud Account Engagement custom object mapped to the Case object > Dynamic list where prospects match when the Case prospect custom object has a satisfaction rating over 8 > Use the dynamic list as the recipient list on an engagement program
- D. Lookup field to copy the satisfaction rating from cases to contacts and map that field to Marketing Cloud Account Engagement prospects > Dynamic list where prospects match when the prospect has a satisfaction rating over 8 > Use the dynamic list as the recipient list on an engagement program
Answer: C
NEW QUESTION # 209
When warming a dedicated IP, what would support good delivery rates with initial email sends and build the IP's sending reputation?
- A. Segment the best and most active contacts for initial email sends.
- B. Segment internal employees with high scores for initial email sends.
- C. Segment cold prospects with a low score to reengage for initial email sends.
- D. Segment prospects with free email service providers for initial email sends.
Answer: B
NEW QUESTION # 210
......
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