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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Account Configuration	20%	- Configure account settings, security, and governance - Manage business units, user roles, and permissions - Set up Salesforce Connector and data synchronization - Implement data management and compliance policies
Topic 2: Email Marketing	10%	- Design compliant and effective email campaigns - Manage templates, assets, and content libraries - Apply email marketing best practices and deliverability standards
Topic 3: Evaluation and Strategy	17%	- Recommend solution architecture and implementation roadmap - Analyze customer requirements and business objectives - Assess existing systems and integration points
Topic 4: Automating Business Processes	17%	- Design and build automation rules, drip programs, and engagement programs - Optimize workflows and campaign logic - Configure segmentation, dynamic content, and personalization
Topic 5: Sales Emails and Alerts	3%	- Enable sales and marketing alignment - Configure Salesforce Engage and sales notifications
Topic 6: Personalizing the Prospect Experience	8%	- Use dynamic content and custom assets - Ensure consent and data privacy compliance - Create personalized experiences across channels
Topic 7: Reporting, Metrics and Analytics	11%	- Interpret campaign performance and engagement metrics - Design and configure reports and dashboards - Use B2B Marketing Analytics and Engagement History
Topic 8: Lead Management	14%	- Design lead qualification, routing, and handoff processes - Develop lead scoring and grading models - Implement prospect lifecycle management strategies

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q11-Q16):

NEW QUESTION # 11
LenoxSoft wants a custom user role in Marketing Cloud Account Engagement that will allow a user to perform imports, but not to configure fields. In order to create this custom user role, they will copy an existing default user role that already has these permissions.
Which default user role should be copied in order to maintain these permissions?

A. Marketing
B. Sales
C. Administrator
D. Sales Manager

Answer: A

Explanation:
https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account Engagement_default_user_roles.htm
& type=5

NEW QUESTION # 12
An Administrator imported a list of trade show attendees and added them all to the same Marketing Cloud Account Engagement campaign. A few months later, the Administrator wants to pull a one-time list of all of these attendees. How should this be accomplished?

A. Look for the original list based on the Marketing Cloud Account Engagement campaign
B. Run a dynamic list based on the Marketing Cloud Account Engagement campaign
C. Run a segmentation rule based on the Marketing Cloud Account Engagement campaign
D. Run an automation rule based on the Marketing Cloud Account Engagement campaign

Answer: C

NEW QUESTION # 13
Which three Marketing Cloud Account Engagement asset types allow for embedded advanced dynamic content?
Choose 3 answers

A. Social Posts
B. Landing Pages
C. Content Files
D. Layout Templates
E. List Emails

Answer: A

NEW QUESTION # 14
LenoxSoft sends an operational email to all prospects, but finds there are some prospects that did not receive the email.
Why would this happen?

A. The prospects are opted out of the list used on the operational list email send.
B. The prospects were set to "false" for opted out and set to "true" for do not email.
C. The prospects were on a suppression list used on the operational list email send.
D. The prospects were set to "true" for opted out and set to "false" for do not email.

Answer: B

NEW QUESTION # 15
LenoxSoft dispatches service technicians to customer locations when their hardware is malfunctioning. After a service call, a customer service satisfaction rating is recorded and stored on the Case object in Salesforce.
The LenoxSoft marketing team would like to use a high ( > 8) rating to classify a prospect as " Satisfied. " Satisfied customers need to be automatically added to a specific engagement program for future up-selling.
What process would accomplish this in Marketing Cloud Account Engagement?

A. Lookup field to copy the satisfaction rating from cases to contacts and map that field to Marketing Cloud Account Engagement prospects > Dynamic list where prospects match when the prospect has a satisfaction rating over 8 > Use the dynamic list as the recipient list on an engagement program
B. Marketing Cloud Account Engagement custom object mapped to the Case object > Dynamic list where prospects match when the Case prospect custom object has a satisfaction rating over 8 > Use the dynamic list as the recipient list on an engagement program
C. Marketing Cloud Account Engagement custom object mapped to the Case object > Static list and add all prospects whose Case prospect custom object has a satisfaction rating over 8 > Use the static list as the recipient list on an engagement program
D. Workflow to copy the satisfaction rating from cases to contacts and map that field to Marketing Cloud Account Engagement prospects > Static list and add prospects who have a satisfaction rating over 8 > Use the static list as the recipient list on an engagement program

Answer: B

NEW QUESTION # 16
......

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