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| Section | Weight | Objectives |
|---|---|---|
| Discovery and Architecture | 16% | - Solution recommendation and long-term maintainability - Data and segmentation strategy design - Requirements gathering and analysis |
| Account Configuration | 12% | - Reply Mail Management setup and resolution - Account hierarchy design and management - Sender Authentication Package implementation - Mobile Studio configuration and troubleshooting |
| Messaging | 11% | - Cross-channel messaging strategy - Personalized content design and delivery - Deliverability and compliance management |
| Data Modeling and Management | 21% | - Data object selection and relationship definition - Reporting, data views, and tracking extracts - Contact identity and data governance |
| Automation | 20% | - Automation type and activity selection - Journey Builder flow design - Automation Studio workflow implementation |
| Integration | 20% | - Extension product selection and implementation - Data model design for personalized messaging - Marketing Cloud Connect configuration and troubleshooting |
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NEW QUESTION # 29
LenoxSoft wants to automatically nurture prospects who complete any of their white paper forms. There is a particular form for a high-value white paper. They want to ensure prospects who complete this form are sent down a particular path in the nurture program.
How should this be set up?
Answer: A
NEW QUESTION # 30
A customer is using Marketing Cloud Connect but not sending tracking back to Sales Cloud. They want to create a Task on Contact and Lead records for follow-up when someone has not opened five emails in a row.
Which activities could be used to fulfill this requirement?
Answer: C
Explanation:
Because tracking data is not synchronized to Sales Cloud, the consultant must build the non-opener logic natively inside Marketing Cloud using the Email data views. A Scheduled Automation runs a SQL Query Activity against the Sent and Open data views to isolate contacts whose last five sends show no corresponding open record, writing the result into a working Data Extension via a Data Extension Entry step. From there, a Task Activity in Automation Studio pushes that qualified segment into Salesforce as Task records against the associated Contact or Lead. This sequence works entirely on the Marketing Cloud side and does not depend on Sales Cloud tracking, satisfying the stated constraint. Option B ' s API Event Entry is a Journey Builder concept, not an Automation Studio activity chain, and doesn ' t fit a scheduled, recurring evaluation. Option C references a non-existent ' Contact Activity ' and a generic Filter Activity that cannot evaluate a five-in-a-row open pattern as precisely as SQL. Option D ' s ' Salesforce Data Entry ' is not a standard automation activity.
The Task Activity specifically requires the Salesforce integration to be configured, but does not require Marketing Cloud Connect tracking to be enabled. Reference: Automation Studio Activities, Salesforce Data Views, Marketing Cloud Connect Task Activity.
NEW QUESTION # 31
Northern Trail Outfitters has several business units (BUs) and each BU uses specific data extensions, like Product Information. How should they configure these data sources?
Answer: B
Explanation:
In Marketing Cloud, if multiple BUs need access to the same data (like Product Information), the best practice is to store and manage the data extension in the top-level (Parent) BU and share it with the Child BUs using Shared Data Extensions.
This avoids duplication, ensures consistency, and simplifies data management.
NEW QUESTION # 32
LenoxSoft is considering moving from a shared IP address to a dedicated IP address.
What requirement would support advising them to move to a dedicated IP?
Answer: C
NEW QUESTION # 33
When you go to View HTML code section at selected Form record you can only see the iframe tag
Answer: B
NEW QUESTION # 34
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