MCAE-Con-201 Exam Topics Pdf & MCAE-Con-201 Complete Exam Dumps

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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Objectives
Topic 1: Prospect Management	- Lead Lifecycle Management 1. Lifecycle stages and assignment rules 2. Scoring and grading - Data Model and Segmentation 1. Dynamic and static lists 2. Prospects, lists, and tags
Topic 2: Reporting and Analytics	- Performance Measurement 1. Campaign reporting 2. ROI and attribution reporting
Topic 3: Account Engagement Administration	- Configuration and Setup 1. Business Unit setup and hierarchy 2. User roles and permissions 3. Connector setup with Salesforce CRM
Topic 4: Email Marketing	- Email Creation and Delivery 1. Email templates and content creation 2. Deliverability and compliance
Topic 5: Maintenance and Best Practices	- System Optimization 1. Data hygiene and governance 2. Integration best practices
Topic 6: Marketing Automation	- Engagement Programs 1. Engagement Studio program design 2. Automation rules and triggers

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Free PDF Quiz 2026 Salesforce MCAE-Con-201 Pass-Sure Exam Topics Pdf

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q163-Q168):

NEW QUESTION # 163
Which one is Marketing Cloud Account Engagement Video Connector

A. YouTube
B. Wistia
C. Vimeo
D. Dailymotion

Answer: B

NEW QUESTION # 164
LenoxSoft wants to implement a form to be used in multiple places on their website, including their "Contact Us" page, for prospects to contact their team. To align with their lead generation strategy, they want to ask for additional information upon subsequent form submissions.
How should this be implemented with Marketing Cloud Account Engagement?

A. Create a Marketing Cloud Account Engagement-hosted form and host it on a separate "Contact Us" landing page.
B. Create a form handler and enable data kiosk entry mode.
C. Create a form handler to link to an existing form on the website.
D. Create a Marketing Cloud Account Engagement-hosted form and place it on the website using an iframe.

Answer: B

Explanation:
Explanation
https://help.salesforce.com/articleView?id=Marketing Cloud Account
Engagement_forms_kiosk_mode.htm&type=0

NEW QUESTION # 165
LenoxSoft wants to foster a closer relationship between customers and their customer success team. Each customer account is owned by a LenoxSoft success team member, who should be the sender of all Marketing Cloud Account Engagement emails sent to any contacts at that account.
Which setting would make the Marketing Cloud Account Engagement email send from the appropriate success team member?

A. Set the sender of the email as the assigned owner.
B. Set the sender of the email as a custom CRM user.
C. Set the sender of the email as a specific user.
D. Set the sender of the email as the account owner.

Answer: D

NEW QUESTION # 166
LenoxSoft is migrating prospects from an external email vendor Into Marketing Cloud Account Engagement.
They have record of which prospects have hard bounced within the last 6 months.
What should they do after importing the bounced prospects into Marketing Cloud Account Engagement in order to maintain their data integrity, but still be able to track the prospects?

A. Send the prospects an email to see if their email addresses are valid.
B. Add the prospects to a "Bounced Prospects" list for suppression.
C. Ensure the Do Not Email field on the prospects is selected.
D. Delete the prospects so they can't be emailed through Marketing Cloud Account Engagement.

Answer: C

NEW QUESTION # 167
LenoxSoft has two primary groups of contacts in their Salesforce account, managed separately using Marketing Cloud Account Engagement Business Units (PBUs). They have one marketing team that needs to manage campaigns for both business units (BUs).
How should this be configured?

A. Create Marketing Cloud Account Engagement user records in each business unit connected to the same Salesforce users, then use the business unit switcher.
B. Create multiple Salesforce users with the same email address connected to one Marketing Cloud Account Engagement user, then use the business unit switcher.
C. Create Marketing Cloud Account Engagement user records in one business unit, then use the business unit switcher to access each account.
D. Create one Salesforce user connected to one Marketing Cloud Account Engagement user, then use Marketing Cloud Account Engagement user groups to use the business unit switcher.

Answer: A

NEW QUESTION # 168
......

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