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Salesforce AP-214 Exam Syllabus Topics:

Section	Weight	Objectives
Email Marketing Advanced Concepts	25%	- Implement advanced segmentation strategies - Design A/B and multivariate test strategies - Configure dynamic content and personalization - Optimize email deliverability
Advertising and Social Integration	15%	- Leverage Social Studio capabilities - Configure Advertising Studio integrations - Implement audience synchronization
Automation and Journey Builder	10%	- Implement decision split logic - Configure wait and engagement activities - Design complex multi-step journeys
Analytics and Reporting	15%	- Build custom reports and dashboards - Interpret attribution models - Analyze cross channel performance metrics
Cross Channel Strategy and Planning	15%	- Design customer journey touchpoints - Identify target audiences across channels - Define cross channel campaign strategy aligned with business objectives
Mobile Messaging (SMS and Push)	20%	- Implement mobile opt-in management - Design mobile customer journeys - Configure SMS and push notification campaigns - Apply compliance and regulatory requirements

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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q92-Q97):

NEW QUESTION # 92
How does the Wait by Duration activity in Journey Builder work?

A. It is based on the wait period. From the point of contact reaching this activity, the platform will calculate the difference between the current point in time and the end of the wait period
B. It holds contacts until the day and time you configure. After the wait expires, the contact immediately proceeds to the next activity.
C. It will cause an automation to wait for a specific duration or until a specific time before performing the next step. You can include one or multiple wait activities in a single automation
D. It holds contacts until the day and time value stored in a contact's datebased attribute that you select. If the specified day and time passes before the contact reaches the wait activity, or if there's no attribute value for a contact, the contact immediately proceeds to the next activity,

Answer: D

NEW QUESTION # 93
How should an administrator update the "Do Not Track attribute" value after it has initially been set?

A. Use an API Call
B. Overwrite a subscriber's DoNotTrack settings with an import
C. Log a support case
D. Respond to the email with the subject line 'Begin Tracking''

Answer: A

NEW QUESTION # 94
What is the difference between an in-app message and an inbox message?

A. An inbox message is plain text, whereas an in-app message can be populated by a CloudPage
B. An inbox message only works on iOS, but in-app messages work on both iOS and Android
C. An inbox message shows only one time to the user, where-as an in-app message keeps getting shown until its expiry date.
D. An inbox message is sent to an inbox that's part of user's mobile app, and stays in the user's inbox for a specified time, whereas an in-app message displays to the user only one time.

Answer: D

NEW QUESTION # 95
What are three differences between the new MC Transactional Messaging API and previous MC triggered message API versions?

A. Transactional messaging limits the number of API calls a minute.
B. MC Transactional Messaging requires the selection of prioritization - low, medium or high priority.
C. Messages are sent as quickly as possible. For email, there is no more low, medium, or high priority.
D. The software can track each message utilizing the Event Notification service.
E. API runs on an updated messaging platform which improves scale and send speed

Answer: C,D,E

NEW QUESTION # 96
Which user role can beused to set up single sign-on in Social Studio?

A. Editor
B. Environment Owner
C. Super User
D. Full User

Answer: C

NEW QUESTION # 97
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