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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Objectives
Topic 1: Maintenance and Best Practices	- System Optimization 1. Integration best practices 2. Data hygiene and governance
Topic 2: Reporting and Analytics	- Performance Measurement 1. Campaign reporting 2. ROI and attribution reporting
Topic 3: Marketing Automation	- Engagement Programs 1. Automation rules and triggers 2. Engagement Studio program design
Topic 4: Email Marketing	- Email Creation and Delivery 1. Deliverability and compliance 2. Email templates and content creation
Topic 5: Prospect Management	- Lead Lifecycle Management 1. Scoring and grading 2. Lifecycle stages and assignment rules - Data Model and Segmentation 1. Dynamic and static lists 2. Prospects, lists, and tags
Topic 6: Account Engagement Administration	- Configuration and Setup 1. Business Unit setup and hierarchy 2. Connector setup with Salesforce CRM 3. User roles and permissions

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q74-Q79):

NEW QUESTION # 74
A marketing team is rolling out several pieces of content that will qualify leads as sales-ready and then gated behind Marketing Cloud Account Engagement forms. They want to be able to filter tables in Marketing Cloud Account Engagement by a prospect's interaction with each piece of content.
What strategy would allow the team to do this?

A. Track downloads in the form reports and build different lists for all submissions.
B. Add a form completion action to add prospects to the right Salesforce campaign.
C. Add a form completion action to apply a tag with the name of the piece of content.
D. Build dynamic lists respectively based off of those form submissions.

Answer: C

NEW QUESTION # 75
LenoxSoft would like to set custom scoring based on event attendance. What scoring options are available through the Marketing Cloud Account Engagement Connectors?

A. Webinar: Attended/NoShow/Registered Event :Checked In/Registered
B. Webinar & Event Registrations & Attendance
C. Webinar & Event invite. Registrations & Attendance
D. Only Webinar & Event Attendance

Answer: A

NEW QUESTION # 76
When warming a dedicated IP, what would support good delivery rates with initial email sends and build the IP's sending reputation?

A. Segment prospects with free email service providers for initial email sends.
B. Segment internal employees with high scores for initial email sends.
C. Segment the best and most active contacts for initial email sends.
D. Segment cold prospects with a low score to reengage for initial email sends.

Answer: B

NEW QUESTION # 77
What is true about grading? [Choose two answers]

A. You cannot change the default profile criteria
B. All prospects start with a grade of D.
C. A prospect can be associated to multiple profiles.
D. Matching or unmatching a criteria will result in an increase or decrease of the grade by , or 3/3 of a grade.

Answer: B,D

NEW QUESTION # 78
LenoxSoft has purchased a list of prospects and wants to send emails to those prospects in Marketing Cloud Account Engagement immediately. What is the correct way to handle this?

A. Run a permissions pass on the purchased lists to get permission quickly before sending them a marketing email.
B. Recommend that it is okay to send to purchased lists in Marketing Cloud Account Engagement.
C. Recommend that they must receive explicit permission from those prospects on the purchased list before they can upload that prospect list into Marketing Cloud Account Engagement.
D. Have LenoxSoft split their purchased list into multiple sends so as to not affect the IP's reputation.

Answer: C

NEW QUESTION # 79
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