2026 Minimum MCAE-Con-201 Pass Score | Updated 100% Free New Salesforce Certified Marketing Cloud Account Engagement Consultant Exam Notes

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Salesforce MCAE-Con-201 Exam Syllabus Topics:

SectionObjectives
Topic 1: Reporting and Analytics- Performance Measurement
  • 1. ROI and attribution reporting
    • 2. Campaign reporting
      Topic 2: Email Marketing- Email Creation and Delivery
      • 1. Email templates and content creation
        • 2. Deliverability and compliance
          Topic 3: Prospect Management- Lead Lifecycle Management
          • 1. Lifecycle stages and assignment rules
            • 2. Scoring and grading
              - Data Model and Segmentation
              • 1. Dynamic and static lists
                • 2. Prospects, lists, and tags
                  Topic 4: Account Engagement Administration- Configuration and Setup
                  • 1. Business Unit setup and hierarchy
                    • 2. User roles and permissions
                      • 3. Connector setup with Salesforce CRM
                        Topic 5: Maintenance and Best Practices- System Optimization
                        • 1. Integration best practices
                          • 2. Data hygiene and governance
                            Topic 6: Marketing Automation- Engagement Programs
                            • 1. Automation rules and triggers
                              • 2. Engagement Studio program design

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                                Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q22-Q27):

                                NEW QUESTION # 22
                                What is important to remember when creating custom prospect fields in Marketing Cloud Account Engagement? [Choose one answer]

                                Answer: D


                                NEW QUESTION # 23
                                LenoxSoft is migrating prospects from an external email vendor Into Marketing Cloud Account Engagement.
                                They have record of which prospects have hard bounced within the last 6 months.
                                What should they do after importing the bounced prospects into Marketing Cloud Account Engagement in order to maintain their data integrity, but still be able to track the prospects?

                                Answer: B


                                NEW QUESTION # 24
                                There is Custom Field Type in Marketing Cloud Account Engagement called Email

                                Answer: A


                                NEW QUESTION # 25
                                A Marketing Cloud Account Engagement administrator just created scoring categories for each product line.
                                Assets from Folder A are aligned to Scoring Category A, and assets from Folder B are aligned to Scoring Category B.
                                What action should the admin take to ensure the sales team can view this new category score for each lead or contact?

                                Answer: C


                                NEW QUESTION # 26
                                LenoxSoft wants to give users from their sales and marketing teams the power to explore and visualize important data by using the Engagement History Embedded Dashboard.
                                Which two steps should be completed so their users can begin exploring Marketing Cloud Account Engagement engagement data on the Salesforce campaign and Account records?
                                Choose 2 answers

                                Answer: A,B


                                NEW QUESTION # 27
                                ......

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