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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Section	Weight	Objectives
Automating Business Processes	17%	- Configure segmentation, dynamic content, and personalization - Optimize workflows and campaign logic - Design and build automation rules, drip programs, and engagement programs
Lead Management	14%	- Design lead qualification, routing, and handoff processes - Implement prospect lifecycle management strategies - Develop lead scoring and grading models
Account Configuration	20%	- Implement data management and compliance policies - Configure account settings, security, and governance - Set up Salesforce Connector and data synchronization - Manage business units, user roles, and permissions
Email Marketing	10%	- Manage templates, assets, and content libraries - Apply email marketing best practices and deliverability standards - Design compliant and effective email campaigns
Personalizing the Prospect Experience	8%	- Ensure consent and data privacy compliance - Use dynamic content and custom assets - Create personalized experiences across channels
Evaluation and Strategy	17%	- Assess existing systems and integration points - Analyze customer requirements and business objectives - Recommend solution architecture and implementation roadmap
Sales Emails and Alerts	3%	- Enable sales and marketing alignment - Configure Salesforce Engage and sales notifications
Reporting, Metrics and Analytics	11%	- Use B2B Marketing Analytics and Engagement History - Design and configure reports and dashboards - Interpret campaign performance and engagement metrics

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q134-Q139):

NEW QUESTION # 134
Upon provisioning Marketing Cloud Account Engagement, LenoxSoft's Salesforce administrator identifies that a new user, B2BMA Integration, is created. What would be the explanation for this new user?

A. B2BMA Integration is an automatically provisioned user that enables user sync from Salesforce to Marketing Cloud Account Engagement.
B. B2BMA Integration is an automatically provisioned user that creates Engagement History objects in Salesforce.
C. B2BMA Integration is an automatically provisioned user that sends data to Einstein Analytics for B2B Marketing.
D. B2BMA Integration is an automatically provisioned user that connects to Salesforce to sync data.

Answer: D

NEW QUESTION # 135
"LenoxSoft's marketing team developed a cross-selling engagement studio program for customers who have 1 or more of their products. They want to empower sales users who have Salesforce Engage licenses to make sure their contacts are included in the program.
What is the best way to allow sales to accomplish this?

A. Use the Add to List completion action on forms.
B. Export contacts from Salesforce and import them into Marketing Cloud Account Engagement.
C. Use the Add to Nurture action on page layouts.
D. Add contacts to the program's Campaign as campaign members.

Answer: D

NEW QUESTION # 136
Which two features would indicate LenoxSoft ' s Marketing Cloud Account Engagement instance has been authenticated and is ready to send emails?
Choose 2 answers

A. A green check mark next to the domain SPF record
B. A green check mark next to the FBS registration ID
C. A green check mark next to the domain key policy
D. A green check mark next to the Salesforce Connected user

Answer: A,C

Explanation:
https://help.salesforce.com/articleView?id=Marketing Cloud Account Engagement_email_authentication.htm
& type=0

NEW QUESTION # 137
LenoxSoft hosts content in Marketing Cloud Account Engagement and makes it available to prospects via a form submission on their website. They have noticed a high number of form submissions, but some email addresses provided appear to be invalid or fake.
Which two strategies for gating content should ensure real prospects are the ones accessing the content?
Choose 2 answers

A. Prospects with invalid emails are marked as 'Do Not Email' to avoid future communication.
B. Using the data format drop-down, set the email validation option at the form level.
C. Prospects with invalid emails are sent an autoresponder requesting email verification.
D. Send the content via an autoresponder email with a link to download the content.

Answer: B,C

NEW QUESTION # 138
A Marketing Cloud Account Engagement administrator just created scoring categories for each product line.
Assets from Folder A are aligned to Scoring Category A, and assets from Folder B are aligned to Scoring Category B.
What action should the admin take to ensure the sales team can view this new category score for each lead or contact?

A. Share both Folder A and Folder B with the sales users" records in Marketing Cloud Account Engagement.
B. Assign the Marketing Cloud Account Engagement Category Scoring permission set to the sales user's profile in Salesforce.
C. Add the Marketing Cloud Account Engagement Category Score related list to the lead and contact page layouts in Salesforce.
D. Replace the Score field with Category Score fields on lead and contact page layouts in Salesforce.

Answer: C

NEW QUESTION # 139
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