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IT업계에 종사하고 계신 분은Salesforce Marketing-Cloud-Account-Engagement-Specialist 시험을 패스하여 자격증을 취득하려고 검색하다 저희 블로그를 보게 되시고 저희 사이트까지 방문하게 될것입니다. 방문하는 순간 Salesforce Marketing-Cloud-Account-Engagement-Specialist시험에 대한 두려움이 사라질것입니다. 완벽한 구매후 서비스까지 겸비하고 있어 자격증을 취득하는데서의 믿음직스러운 동반자로 되어드릴게요.
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Marketing Cloud Account Engagement Specialist Exam |
| Exam Number: | Marketing-Cloud-Account-Engagement-Specialist |
| Passing Score: | Approximately 72% |
| Available Languages: | English |
| Exam Price: | $200 USD |
| Related Certifications: | Salesforce Certified Marketing Cloud Account Engagement Consultant Salesforce Certified Administrator |
| Exam Format: | Multiple Choice, Scenario-based Questions |
| Certificate Validity Period: | 1 year (requires maintenance via Salesforce certification maintenance program) |
| Exam Duration: | 105 minutes |
| Real Exam Qty: | 60 multiple-choice questions |
| Recommended Training: | Salesforce Partner Learning Resources Trailhead Marketing Cloud Account Engagement Training |
| Exam Registration: | Salesforce Certification Registration Webassessor Exam Portal |
| Sample Questions: | Salesforce Marketing-Cloud-Account-Engagement-Specialist Sample Questions |
| Exam Way: | Online proctored or onsite test center |
| Pre Condition: | No mandatory prerequisites, but experience with Salesforce CRM and marketing automation tools is strongly recommended. |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketingcloudaccountengagementspecialist |
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질문 # 61
How often does Marketing Cloud Account Engagement sync with Salesforce?
정답：C
설명：
Marketing Cloud Account Engagement syncs with Salesforce every 10 minutes. Marketing Cloud Account Engagement and Salesforce work together to keep data aligned between the two platforms. Some of the data that syncs bi-directionally are leads, contacts, and campaigns. Some of the data that syncs one-directionally from Salesforce to Marketing Cloud Account Engagement are accounts, opportunities, and tasks. Marketing Cloud Account Engagement syncs with Salesforce every 10 minutes by default, but you can also trigger a sync manually or by certain actions. For example, you can sync a prospect from their record in Marketing Cloud Account Engagement or Salesforce, or you can sync a group of prospects by using automation rules, segmentation rules, or imports. You can also sync a prospect by changing their Marketing Cloud Account Engagement campaign, assigned user, or email opt-out status. You can view the sync status and history on the prospect record in Marketing Cloud Account Engagement or Salesforce. For more details -> 18192021
질문 # 62
Form or Form Handler? I want to integrate with a third-party system.
정답：B
설명：
Form handlers are the best option if you want to integrate with a third-party system, such as a payment gateway, a survey tool, or a webinar platform. Form handlers allow you to post data to more than one location, so you can send the prospect information to Marketing Cloud Account Engagement and to the external system at the same time1. You can also use form handlers to connect Marketing Cloud Account Engagement to your existing forms on your website or other platforms
질문 # 63
What information is required when creating a prospect manually?
정답：A
설명：
Explanation
https://static1.squarespace.com/static/54359ec1e4b0d2eefcc96bb0/t/5b930f624ae2373f8cb06bad/153636438862
The information that is required when creating a prospect manually is campaign, email, profile, and score. A prospect is a potential customer who has expressed some interest in your products or services, and whose information you have captured in Marketing Cloud Account Engagement. You can create a prospect manually in Marketing Cloud Account Engagement by entering their information in a form, or by importing them from a file. When creating a prospect manually, you need to provide the following information:
* Campaign: The marketing initiative that you use to track the first touch point with the prospect, such as a trade show, a webinar, or a Google Ad. You can select a campaign from the drop-down menu, or use the default campaign that you set in your account settings.
* Email: The email address of the prospect, which is used as the unique identifier for the prospect record.
You need to enter a valid email address for the prospect, or the prospect will not be created.
* Profile: The category that you use to segment your prospects based on their characteristics, such as industry, role, or product interest. You can select a profile from the drop-down menu, or use the default profile that you set in your account settings.
* Score: The numerical value that indicates the level of interest or engagement of the prospect in your products or services. You can enter a score for the prospect, or use the default score of 0 that is assigned to new prospects.
Other information that you can provide when creating a prospect manually are:
* First Name: The first name of the prospect, which can be used for personalization or segmentation.
* Last Name: The last name of the prospect, which can be used for personalization or segmentation.
* Company: The name of the company that the prospect works for, which can be used for reporting or segmentation.
* Website: The URL of the website that the prospect visits or owns, which can be used for tracking or segmentation.
* Assign To: The user that you want to assign the prospect to, who will be responsible for following up with the prospect. You can select a user from the drop-down menu, or use the default user that you set in your account settings.
질문 # 64
An engagement studio action step is scheduled to send an email on March 20th.
What should happen to the prospects who reach this step after that scheduled day?
정답：A
설명：
When an engagement studio action step is scheduled to send an email on a specific date, it means that the email will be sent to all prospects who reach that step on or after that date. Therefore, a prospect arriving after the send date will be sent the email (D). The prospect will not remain on the step until a new send date is set (A), skip the Send Email step (B), or be removed from the program . References: Work with Time and Pauses in Engagement Studio
질문 # 65
A user wants to send an email to a prospect when a form is submitted and a specific field value is selected on that form.
What automation tool could they use to accomplish this?
정답：B
설명：
Explanation
According to the Salesforce documentation, an automation rule is an automation tool that can be used to send an email to a prospect when a form is submitted and a specific field value is selected on that form. An automation rule can be configured to trigger an action (such as sending an email) when a prospect meets certain criteria (such as submitting a form and having a specific field value). The criteria can be set to Match All or Match Any, depending on the logic required. In this case, the Match All option should be used, as the prospect needs to meet both conditions (form submission and field value) to receive the email. A completion action is another automation tool that can be used to perform an action after a prospect successfully completes a form, but it cannot be used to check for a specific field value. A dynamic list is a list of prospects that is updated automatically based on certain criteria, but it cannot be used to send an email directly. A list email is an email that is sent to a specific list of prospects, but it cannot be triggered by a form submission or a field value. References: Salesforce documentation
질문 # 66
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