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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Design | 53% | - Product model definition and pricing methodology (ASM) - Data model design and object relationships - Integration architecture and system interoperability - Reporting and analytics solution design - CI/CD strategy and deployment planning - Flow design using Media Cloud ASM capabilities - Security model and permission set design - Solution design using industry best practices |
| Topic 2: Implement | 20% | - Security and sharing configuration implementation - CI/CD implementation and deployment support - Non-functional requirements implementation (performance, scalability, etc.) - Data migration strategy based on Media Cloud data model - Integration implementation (Integration Procedures, Data Mappers, Orchestration) |
| Topic 3: Discovery | 27% | - Business process and system flow analysis in existing environments - Solution scoping and SOW definition using Media Cloud capabilities - Mapping use cases to Salesforce Media Cloud components - Non-functional requirements identification for Media Cloud applications - Integration of Media Cloud with third-party systems |
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NEW QUESTION # 22
A Media Publisher is using Advertising Sales Management (ASM) to manage their B2B Ad Sales business and Google Ad Manager (GAM). They want to have a complete view of their media plans using dashboards.
Which system integration provides built-in dashboards to integrate with the ASM application?
Answer: D
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Marketing Cloud Intelligence (formerly Datorama) provides built-in dashboards designed for Media Cloud ASM, offering cross-channel campaign performance visibility. While Tableau and CRM Analytics offer reporting, MCI is the Salesforce-native integrated solution specifically targeting media plans and ad campaigns in ASM. Google Data Studio is a separate Google product not embedded in Salesforce.
Reference:
Media Cloud ASM Analytics Integration
Marketing Cloud Intelligence Overview
https://help.salesforce.com/s/articleView?id=sf.media_cloud_mci_dashboards.htm&type=5
NEW QUESTION # 23
A company is planning to adopt Media Cloud and has requirements around the relationship between clients and their advertising agencies, where they want to capture the role of each agency so they can identify clearly what is the Agency of Record. They also have requirements to map contacts within the agencies.
How should the Media Cloud data model be used to represent these relationships?
Answer: D
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
The Party Model in Media Cloud is designed to represent complex relationships between entities such as Advertisers and Agencies. Both are Accounts, and relationships between them (including roles like Agency of Record) are defined via the Party Model, which also supports mapping Contacts within those Accounts. This model provides flexibility and best practice for relationship management over custom lookups or hierarchical Account structures.
Reference:
Media Cloud Party Model Architecture Guide
Salesforce Relationship Management in Media Cloud
https://help.salesforce.com/s/articleView?id=sf.media_cloud_party_model.htm&type=5
NEW QUESTION # 24
A publisher wants to empower its sales team by embedding analytic dashboards that show the actual digital delivery performance on the Salesforce account page for advertisers and agencies. The dashboard will need to be customized to reflect nuances of the publisher's business.
What should a Consultant configure or implement to solve for this use case?
Answer: D
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
The Ad Delivery Connector for CRM Analytics is a standard Salesforce solution to display digital delivery metrics directly inside Salesforce, with embedded dashboards tailored to the publisher's business. This approach leverages native Salesforce Analytics, enabling customization and tight integration with account data. Using external data warehouses like Big Query or Tableau is more complex and less integrated.
Reference:
Salesforce CRM Analytics Ad Delivery Connector Documentation
Media Cloud Analytics Best Practices
https://help.salesforce.com/s/articleView?id=sf.media_cloud_asm_analytics.htm&type=5
NEW QUESTION # 25
A customer is using Media Cloud and they need to report on how well a digital advertising campaign is performing. The company is using Google Ad Manager (GAM) as one of their primary data sources.
Which product should a Consultant implement to analyze campaign performance?
Answer: D
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Marketing Cloud Intelligence provides advanced analytics capabilities by integrating data from Media Cloud and GAM to deliver comprehensive campaign performance analysis beyond standard reports or custom solutions.
Reference:
Marketing Cloud Intelligence Overview
https://help.salesforce.com/s/articleView?id=sf.media_cloud_mci.htm&type=5
NEW QUESTION # 26
A company has purchased the Media Cloud solution. The IT Manager in charge of the deployment wants to understand which tools in Media Cloud can be used to map the legacy system data model to the Media Cloud data model?
Which two tools should the Consultant mention to the IT Manager in this case?
Choose 2 answers
Answer: B,C
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
IDX Workbench and IDX Build Tool are Salesforce-provided tools for managing Media Cloud metadata and data migration, allowing mapping from legacy systems to the Media Cloud data model. Schema Builder and Setup/Object Manager are Salesforce tools for standard metadata but not specialized for Media Cloud data mapping.
Reference:
Media Cloud Data Migration and Mapping Tools
IDX Workbench and Build Tool Documentation
https://help.salesforce.com/s/articleView?id=sf.media_cloud_idx_tools.htm&type=5
NEW QUESTION # 27
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