Free PDF Salesforce - MCE-Con-201 Useful Certification Questions

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Salesforce MCE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Concepts of Marketing Cloud Engagement	15%	- Technical architecture 1. Integration patterns with Sales/Service Cloud 2. Data model and relationships - Key terminology and concepts 1. Marketing Cloud Engagement vs. other Marketing Cloud products 2. Core concepts: journeys, messages, content, audiences
Journey Builder and Automation	20%	- Journey Builder fundamentals 1. Goal and exit criteria 2. Entry sources, activities, and flows - Automation Studio 1. Automation activities and scheduling 2. Data management and file transfers
Analytics and Reporting	15%	- Advanced analytics 1. Data extracts and tracking 2. ROI measurement and attribution - Standard reports and dashboards 1. Journey and automation performance 2. Email performance and engagement metrics
Data Management and Segmentation	20%	- Data modeling 1. Data extensions vs. lists 2. Contact model and data relationships - Segmentation 1. Filters, queries, and SQL 2. Audience targeting and exclusion
Content and Messaging	15%	- Email design and deliverability 1. Deliverability best practices 2. Content types and templates - Multi-channel messaging 1. SMS, push notifications, and other channels 2. Personalization and dynamic content
Discovery and Requirements	15%	- Gather business requirements 1. Identify technical requirements and constraints 2. Define business goals and KPIs - Solution design 1. Map requirements to platform capabilities 2. Create a scalable solution architecture

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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions (Q65-Q70):

NEW QUESTION # 65
Northern Trail Outfitters received an email about reaching API limits within Salesforce and they think this is caused by the integrated Marketing Cloud account. Which two types of API calls are counted against the rolling 24-hour limit? (Choose 2 answers)

A. Bulk API
B. SOAP API Calls updating objects
C. Login Calls
D. CreateSalesforceObject() AMPscript

Answer: B,D

Explanation:
Salesforce enforces a 24-hour rolling limit on standard API calls.
SOAP API calls (such as updating objects) count toward this limit.
The AMPscript function CreateSalesforceObject() internally performs a Salesforce API call and is also counted toward the Salesforce daily API limits.
Login Calls and Bulk API operations have separate limit tracking and do not typically count against the standard 24-hour API limit.

NEW QUESTION # 66
While reviewing the Velocity section of the Pipeline Report in the B2B Marketing Analytics App, a Marketing Cloud Account Engagement administrator notices that it is taking prospects an average of 30 days to get from the Visitor stage to the Prospect stage. The admin wants to decrease this to 15 days.
What next steps should decrease the transition time?

A. Improve lead qualification efficiency by using automation rules to pass leads over to Sales.
B. Offer more conversion points for visitors such as Marketing Cloud Account Engagement forms and landing pages.
C. Refine scoring and grading models to only give the Sales team the most qualified leads.
D. Create lead nurturing programs to help the Sales team nurture leads until their deals close.

Answer: C

NEW QUESTION # 67
A service team manages their field technicians in Salesforce CRM connected to Marketing Cloud.
Once an appointment with a contact is scheduled for the technician through CRM, a notification message should be sent to the contact informing them about the scheduled visit date. When the notification is sent, the "Confirmation Sent" checkbox on the appointment record should be updated in CRM.
All appointments scheduled on a given day will have their status updated in CRM at the end of business hours. The Appointment object does not have a direct relationship with the Contact.
What solution would a consultant recommend to address this use case?

A. Configure Salesforce Send with Salesforce data extension, using Automation Studio activities to refresh the audience; send notification and SSJS activity to update CRM records.
B. Configure journey with Data Extension entry source; use Automation Studio activities to refresh the audience and Journey Builder activities to send notification and update CRM records.
C. Configure journey with Salesforce Data entry source; use Journey Builder activities to send notification and update CRM records.
D. Configure journey with API Event entry source; Process Builder to trigger event; use Journey Builder activities to send notification and update CRM records.

Answer: D

Explanation:
Because the Appointment object doesn't directly relate to Contact, Process Builder (or Flow) in Salesforce CRM can be used to fire an API Event to Marketing Cloud when an appointment is scheduled.
The Journey will then handle sending the notification and updating the "Confirmation Sent" checkbox.

NEW QUESTION # 68
What is true about completion actions?

A. Completion actions will not execute for image files.
B. Completion actions only execute for prospects. They will not affect visitors.
C. Completion actions can be criteria based.
D. Completion actions are retroactive and will apply to activities done before and after you apply them

Answer: A,B

NEW QUESTION # 69
LenoxSoft wants to use Salesforce to report on warm leads that are not yet marketing qualified. Once the leads become marketing qualified, the team wants to ensure the leads are routed correctly with the assigned user being correctly reflected in Marketing Cloud Account Engagement.
How could these requirements be met?

A. Create a list of prospects that only Marketing users can see then use user queues to reassign the leads.
B. Develop a Salesforce report that is only shared with Marketing users then use completion actions to assign leads.
C. Define market data sharing rules so Marketing can see prospects then use automation rules to assign the leads.
D. Assign to queue that Marketing users own then use active assignment rules to reassign the leads.

Answer: D

NEW QUESTION # 70
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