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| Section | Weight | Objectives |
|---|---|---|
| Next-Best-Action Concepts | 12% | - One-to-one customer engagement - Define starting population - Customer engagement blueprint - Always-on outbound essentials - Optimize customer value in contact center - Optimize Next-Best-Action strategy |
| Channels | 10% | - Real-time containers - Email and third-party integration - Multi-channel delivery |
| Actions and Treatments | 12% | - Define outbound actions - Manage customer actions - Present offers on web channels |
| Engagement Policies | 15% | - Design and manage customer journeys - Define engagement policies - Build engagement strategies |
| Business Agility in 1:1 Engagement | 15% | - Pega GenAI for content and operations - Operational workflows - Change management |
| AI and Arbitration | 8% | - Action arbitration logic - Business levers for ranking - AI-driven prioritization |
| Contact Policy and Volume Constraints | 13% | - Control outbound exposure - Set volume limits - Prevent action overexposure |
| Decision Strategies | 15% | - Adaptive models - Predictive analytics integration - Design and test decision strategies |
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NEW QUESTION # 62
To access a property from an unconnected component, you use the
Answer: D
Explanation:
To access a property from an unconnected component, you use the component-dot-property construct. For example, if you want to access the property .Rank from an unconnected component named ActionRanking, you use ActionRanking.Rank. Verified References: Pega Academy - Decisioning Consultant - Accessing properties from unconnected components
NEW QUESTION # 63
A declsioning architect wants to use the customer properties Gender and MonthlyAverageUsage in a Data Join component. Which decision component is required to enable access to these properties?
Answer: D
NEW QUESTION # 64
As a decisioning architect, you advise the board on the business issues for which they must use the Next-Best-Action strategy. Which three business issues do you recommend? (Choose Three)
Answer: B,C,E
Explanation:
The Next-Best-Action strategy is a customer-centric approach that aims to deliver the most relevant and valuable proposition for each customer at any given moment. You can use the Next-Best-Action strategy to address various business issues that involve customer interactions, such as service, retention, and collections. Service is the process of providing assistance and support to customers who have questions or problems. Retention is the process of preventing customers from leaving or switching to competitors. Collections is the process of recovering unpaid debts from customers who are delinquent or defaulting on their obligations. These are all business issues that can benefit from using the Next-Best-Action strategy. Verified Reference: [Pega Decisioning Consultant | Pega Academy]
NEW QUESTION # 65
A decisioning architect wants to use the customer properties income and age in a Filter component. Which decision component is required to enable access to these properties?
Answer: D
Explanation:
To enable access to customer properties in a Filter component, you need to use a Data Import component. A Data Import component allows you to read data from various sources, such as data sets, data pages, or data flows, and make it available for other components in the strategy. In this case, you need to use a Data Import component that reads from a customer data source that contains income and age properties. Verified Reference: Pega Academy - Decisioning Consultant - Importing data
NEW QUESTION # 66
A volume constraint uses the Return any action that does not exceed
constraint mode. The following tables show the configuration of the volume constraints and the list of customers in the outbound segment:
The outbound run selects customers in the following order to apply the volume constraints: CUST-01, CUST-02, CUST-03, and CUST-05.
Based on the configuration of the volume constraints for each channel, which offer does CUST-05 receive?
Answer: A
Explanation:
CUST-05 receives the Diamond card offer because it is the only action that does not exceed the volume constraint for the email channel. The Silver card offer has already reached its limit of 2 emails per day, so it is not eligible for CUST-05. The volume constraint mode Return any action that does not exceed means that any action that meets the eligibility and suitability criteria and does not violate the volume constraint will be returned, even if there are other actions with higher priority or propensity. Verified Reference: Certified Pega Decisioning Consultant | Pega Academy, Volume constraints
NEW QUESTION # 67
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