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| Section | Weight | Objectives |
|---|---|---|
| Design | 53% | - Security and access
|
| Discovery | 27% | - Understand system integrations
|
| Implement | 20% | - Data and security
|
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NEW QUESTION # 12
A publisher needs to check ad server inventory as part of the media plan creation process.
Which ad server is supported by standard Media Cloud Advertising Sales Management (ASM) features?
Answer: B
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Google Ad Manager (GAM) is the only ad server with out-of-the-box integration supported in Media Cloud ASM. This enables inventory checks, campaign booking, and reporting directly through Media Cloud interfaces. Other servers require custom integrations.
Reference:
Media Cloud Supported Ad Servers
Google Ad Manager Integration Guide
https://help.salesforce.com/s/articleView?id=sf.media_cloud_gam_integration.htm&type=5
NEW QUESTION # 13
A company has purchased the Media Cloud solution. The IT Manager in charge of the deployment wants to understand which tools in Media Cloud can be used to map the legacy system data model to the Media Cloud data model?
Which two tools should the Consultant mention to the IT Manager in this case?
Choose 2 answers
Answer: B,C
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
IDX Workbench and IDX Build Tool are Salesforce-provided tools for managing Media Cloud metadata and data migration, allowing mapping from legacy systems to the Media Cloud data model. Schema Builder and Setup/Object Manager are Salesforce tools for standard metadata but not specialized for Media Cloud data mapping.
Reference:
Media Cloud Data Migration and Mapping Tools
IDX Workbench and Build Tool Documentation
https://help.salesforce.com/s/articleView?id=sf.media_cloud_idx_tools.htm&type=5
NEW QUESTION # 14
A publisher wants to empower its sales team by embedding analytic dashboards that show the actual digital delivery performance on the Salesforce account page for advertisers and agencies. The dashboard will need to be customized to reflect nuances of the publisher's business.
What should a Consultant configure or implement to solve for this use case?
Answer: D
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
The Ad Delivery Connector for CRM Analytics is a standard Salesforce solution to display digital delivery metrics directly inside Salesforce, with embedded dashboards tailored to the publisher's business. This approach leverages native Salesforce Analytics, enabling customization and tight integration with account data. Using external data warehouses like Big Query or Tableau is more complex and less integrated.
Reference:
Salesforce CRM Analytics Ad Delivery Connector Documentation
Media Cloud Analytics Best Practices
https://help.salesforce.com/s/articleView?id=sf.media_cloud_asm_analytics.htm&type=5
NEW QUESTION # 15
Which three types of permission sets are required for a persona to be present in an environment?
Choose 3 answers
Answer: A,C,D
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Personas in Media Cloud require OmniStudioUser for OmniStudio access, Rule Engine Runtime for business rules, and Media Cloud Base User for base feature access. OmniStudioAdmin is an administrative-level permission, and DocGenInd CME Designer User is specific to document template design, not core persona presence.
Reference:
Media Cloud Persona Setup
Permission Sets Overview
https://help.salesforce.com/s/articleView?id=sf.media_cloud_persona_permission_sets.htm&type=5
NEW QUESTION # 16
Cloud Kicks has been using Media Cloud for the last three months and now wants to send order data over to the Google Ad Management platform.
What does a Consultant need to create in Salesforce to specify the callout URL?
Answer: B
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Named Credentials provide a secure and declarative way to specify callout URLs along with authentication information, simplifying integration with Google Ad Manager. Connected Apps and Auth Providers manage authentication but do not directly specify callout URLs.
Reference:
Salesforce Named Credentials
https://help.salesforce.com/s/articleView?id=sf.named_credentials_overview.htm&type=5
NEW QUESTION # 17
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