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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Sales Emails and Alerts: This topic covers the configuration and benefits of Sales Emails and Alerts.
Topic 2	Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.
Topic 3	Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.
Topic 4	Email Marketing: Best practices and standards are the main focus of this topic. It ensures that email marketing strategies are applied effectively to meet customer business needs and achieve desired outcomes.
Topic 5	Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.
Topic 6	Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.
Topic 7	Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q112-Q117):

NEW QUESTION # 112
LenoxSoft is launching a new customer newsletter and wants to ensure prospects who receive their product launch announcements are able to express interest in opting in to receive the newsletter as well. Which feature should meet their needs?

A. Salesforce Engage and CRM Visible List
B. Email Preference Center and Static Public List
C. Static Public List and Automation Rule
D. Email Preference Center and Dynamic Public List

Answer: B

NEW QUESTION # 113
Which are Actions Available with Salesforce Connector (Choose three)

A. Create a Salesforce event
B. Delete a Salesforce task
C. Assign prospect via Salesforce active assignment rule
D. Add to Salesforce campaign
E. Assign prospect to queue

Answer: C,D,E

NEW QUESTION # 114
How long can it take for Custom Object in Marketing Cloud Account Engagement to sync with Salesforce

A. 10 minutes
B. 2 minutes, because that's the frequency of Marketing Cloud Account Engagement looking for changes in Salesforce
C. 4 hours
D. 1 hour

Answer: C

NEW QUESTION # 115
Lenoxsoft currently uses a Salesforce workflow to continually look for old and new leads that meet certain criteria under Job title and Industry, and adds them to a Salesforce campaign. The Marketing Cloud Account Engagement connector is verified and their existing Salesforce records have been reviewed, but they have yet to sync this data to Marketing Cloud Account Engagement. Lenox wishes to replicate this process within Marketing Cloud Account Engagement with the following requirements: - Prospects with a job title of " CEO
" and Industry of " Software " are added to the Salesforce campaign. Based on those requirements, which steps should Lenoxsoft prioritize to replicate their process?

A. Import a .csv file of prospects. Build an Automation rule with criteria :: Job Title :: CEO :: Industry ::
Software, action :: add to Salesforce Campaign
B. Create a dynamic list to sync prospects from Salesforce. Build a segmentation rule with the criteria ::
Job Title :: CEO :: Industry :: Software, action :: add to the Salesforce campaign.
C. Create a dynamic list to sync prospects from Salesforce. Build an Automation rule with criteria :: Job Title:: CEO :: Industry:: Software, action :: add to the Salesforce campaign.
D. Import a .csv file of prospects. Build an Segmentation rule with criteria :: Job Title:: CEO :: Industry ::
Software, action :: add to Salesforce Campaign

Answer: A,C

NEW QUESTION # 116
"If an organization has several Marketing Cloud Account Engagement users who require direct login access to pi.Marketing Cloud Account Engagement.com, what should be done before enabling user sync?

A. Make sure the CRM username field on user records are empty.
B. Delete and recreate the specific users after enabling user sync.
C. Create a custom user role for Marketing Cloud Account Engagement Only users in Marketing Cloud Account Engagement.
D. Set the users as Marketing user roles in Marketing Cloud Account Engagement before enabling user sync.

Answer: A

NEW QUESTION # 117
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