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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Lead Management	24%	- Explain how to configure and manage scoring and grading - Explain how to use automation rules for lead management - Describe how to manage prospects in the recycle bin - Describe how to set up and manage assignment rules
Administration	11%	- Explain how to configure Account Engagement settings - Describe how to configure and manage email sending domains - Explain how to set up and manage connectors (e.g., Salesforce CRM) - Describe how to manage users, roles, and permissions
Visitors and Prospects	8%	- Describe how prospects are tracked and identified - Explain the differences between visitors and prospects - Explain how visitors are converted into prospects
Engagement Studio	17%	- Describe how to use triggers, rules, and actions - Describe how to analyze Engagement Studio performance - Explain how to test and activate Engagement Studio programs - Explain how to design and build Engagement Studio programs
Email Marketing	20%	- Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Explain how to analyze email performance metrics - Explain how to use dynamic content in emails - Explain how to create and send emails - Describe how to manage email templates
Account Engagement Forms, Form Handlers and Landing Pages	20%	- Describe how to use form handlers - Explain how to create and configure Account Engagement forms - Describe how to use dynamic content - Explain how to create and publish landing pages

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q18-Q23):

NEW QUESTION # 18
"The LenoxSoft sales leadership has just implemented queues in Salesforce and wants to make sure their new leads coming from marketing nurtures are allocated fairly.
What should the Marketing Cloud Account Engagement administrator do to make sure new leads from nurture programs are properly routed in Salesforce?

A. Configure users > set up a round robin > have nurture programs assign prospects to the round robin
B. Configure users > set up a custom role > have nurture programs assign prospects to users with the custom role
C. Configure users > set up a user group > have nurture programs assign prospects to the user group
D. Configure users > set up a queue > have nurture programs assign prospects to the queue

Answer: C

NEW QUESTION # 19
LenoxSoft just published a buyer's guide, which includes ROI calculators, pricing information, and implementation details.
Which audience would gain the maximum benefit from receiving a guide?

A. Prospects who have transitioned out of the funnel - with a recently closed deal.
B. Prospects at the bottom of the funnel - actively deciding between vendors.
C. Prospects at the top of the funnel - newly sourced from a tradeshow.
D. Prospects at the middle of the funnel - interacting with blog content only.

Answer: C

NEW QUESTION # 20
Lenoxsoft wants to continue to use their existing forms. Marketing Cloud Account Engagement form handlers cannot be used due to the encryption placed on them. However, Lenoxsoft wants all future leads or contacts converted via their existing forms to be created as prospects in Marketing Cloud Account Engagement with their Marketing Cloud Account Engagement campaign set to Salesforce connector. With this restriction outlines, Lenoxsoft wants to build an automated process with the following requirements: - New prospects are added to the New Lead engagement program and remain until they reach a score of 100 - Once prospects reach a score of 100, they should no longer receive emails from the New Lead engagement program. Based on the above, which process should the Consultant recommend?

A. Build a Segmentation rule :: Prospect Campaign is :: Salesforce Connector and Prospect Score :: is more than :: 100, Action :: add to list
B. Build an Automation rule :: Prospect Created Date ago is :: 100 :: and prospect score:: is less than :: 10, Action :: add to list
C. Build an Automation rule :: Prospect Campaign is :: Salesforce is:: Salesforce Connector and prospect score :: is less than :: 100, Action :: add to list
D. Build a Dynamic List:: Prospect Campaign is :: Salesforce Connector and prospect score:: is less than::
100, Action:: add to list.

Answer: D

NEW QUESTION # 21
LenoxSoft using Marketing Cloud Account Engagement Pro is rolling out a new lead generation campaign where prospects register for a trade show on a Marketing Cloud Account Engagement-hosted landing page.
The consultant suggests creating two
versions of the landing page and using a multivariate test, but LenoxSoft is unfamiliar with the feature. What is the primary benefits of using a multivariate test in this campaign?

A. Marketing Cloud Account Engagement will determine which version of the landing page generated most conversions
B. Marketing Cloud Account Engagement will automatically populate personalized information of each unique prospect.
C. Marketing Cloud Account Engagement will automatically send underperforming landing page to recycle bin
D. Marketing Cloud Account Engagement will give you content ideas for each landing page.

Answer: A

NEW QUESTION # 22
"LenoxSoft is migrating prospect records from an external system into Marketing Cloud Account Engagement.
In this external system, each prospect has 50 custom fields.
They are trying to decide which fields to recreate in Marketing Cloud Account Engagement before importing in the records.
What are two ways they should decide which fields to recreate in Marketing Cloud Account Engagement?
Choose 2 answers

A. Pull a report of the data they intend to use for segmentation purposes.
B. Review existing forms and landing pages to understand what data needs to be collected.
C. Filter existing prospect records to see which custom fields have the most data.
D. Ask their accounting team to review and select the five most helpful fields.

Answer: A,B

NEW QUESTION # 23
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