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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Objectives
Email Marketing	- Email Creation and Delivery 1. Deliverability and compliance 2. Email templates and content creation
Account Engagement Administration	- Configuration and Setup 1. Connector setup with Salesforce CRM 2. Business Unit setup and hierarchy 3. User roles and permissions
Marketing Automation	- Engagement Programs 1. Automation rules and triggers 2. Engagement Studio program design
Prospect Management	- Data Model and Segmentation 1. Dynamic and static lists 2. Prospects, lists, and tags - Lead Lifecycle Management 1. Scoring and grading 2. Lifecycle stages and assignment rules
Maintenance and Best Practices	- System Optimization 1. Integration best practices 2. Data hygiene and governance
Reporting and Analytics	- Performance Measurement 1. Campaign reporting 2. ROI and attribution reporting

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q120-Q125):

NEW QUESTION # 120
"LenoxSoft wants to ensure that if a lead or contact no longer meets market data sharing rules for a business unit (BU) the prospect is no longer active in the BU they previously matched.
What behavior should be expected in Marketing Cloud Account Engagement when a lead or contact no longer matches a market data sharing rule?

A. The prospect is sent to the recycle bin
B. The prospect is marked as opted out
C. The prospect is unassigned from its user
D. The prospect is marked as do not email

Answer: A

NEW QUESTION # 121
When warming a dedicated IP, what would support good delivery rates with initial email sends and build the IP's sending reputation?

A. Segment prospects with free email service providers for initial email sends.
B. Segment the best and most active contacts for initial email sends.
C. Segment internal employees with high scores for initial email sends.
D. Segment cold prospects with a low score to reengage for initial email sends.

Answer: C

NEW QUESTION # 122
Which are true about Salesforce Engage

A. Salesforce Engage is not supported for Salesforce sandbox accounts
B. You can download Salesforce Engage App on your desktop or phone (Mac,Windows)
C. You can use Salesforce Engage with Gmail by downloading an extension
D. Before you can set up Salesforce Engage, you must have a verified Salesforce-Marketing Cloud Account Engagement connector
E. Salesforce Engage is an app mainly for Sales to stay up to date with Prospect actions

Answer: A,B,C,D,E

NEW QUESTION # 123
When connecting Marketing Cloud Account Engagement for the first time to Salesforce, what is required before records will begin syncing?

A. User sync must be enabled in Marketing Cloud Account Engagement.
B. Salesforce B2B Integration user must be created.
C. The Salesforce connector must be unpaused.
D. Salesforce fields must be synced to Marketing Cloud Account Engagement fields.

Answer: C

NEW QUESTION # 124
The sales team has identified a group of leads who would be a good fit to purchase, but are not yet ready to do so.
What should the marketing team do with these leads until they are ready to purchase?

A. Send the prospects a monthly newsletter with product demos or free trial offers.
B. Reset the prospect's score to 0 and reassign to sales once they submit a form to show interest.
C. Add the prospects to a suppression list to keep them from receiving marketing emails until they are ready to purchase.
D. Create an engagement program to send educational content and notify sales if they engage.

Answer: C

NEW QUESTION # 125
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