Salesforce Marketing-Cloud-Account-Engagement-Specialist考試內容 - Marketing-Cloud-Account-Engagement-Specialist最新題庫

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Salesforce Marketing-Cloud-Account-Engagement-Specialist 認證作為全球IT領域專家 Salesforce 熱門認證之一，是許多大中IT企業選擇人才標準的必備條件。Salesforce Marketing-Cloud-Account-Engagement-Specialist 考題由全球領先的IT認證考試中心授權，幫助考生一次性順利取得通過 Marketing-Cloud-Account-Engagement-Specialist 考試；否則將全額退費，這一舉動保證考生權利不受任何的損失。考生考試前需要在全球的Prometric考試中心進行報名並預約考試時間。

Salesforce Marketing-Cloud-Account-Engagement-Specialist 考試大綱：

主題	簡介
主題 1	Lead Management:This section of the exam measures skills of a Lead Generation Specialist and evaluates knowledge of automation and segmentation tools used in managing leads. Topics include automation rules, dynamic and static lists, completion actions, segmentation rules, and page actions. It also involves understanding scoring and grading models and how they contribute to lead qualification. Custom redirects and their use in tracking engagement are also part of this domain.
主題 2	Administration:This section of the exam measures the skills of a Salesforce Administrator and focuses on essential administrative tasks within Account Engagement. It includes creating, editing, and mapping fields, and understanding how data flows between Account Engagement and Salesforce. Additionally, it covers the functions of the Account Engagement Recycle Bin and its role in managing deleted records efficiently.
主題 3	Engagement Studio:This section of the exam measures skills of a Marketing Automation Specialist and covers how to build and manage automated marketing programs. Candidates need to distinguish between the various components that make up an engagement program and understand the process for updating a program, including how to modify its assets effectively.
主題 4	Email Marketing:This section of the exam measures skills of an Email Marketing Specialist and tests the candidate’s ability to differentiate between standard emails and templates. It covers scenarios involving the capabilities and use cases of email within Account Engagement and explains how to analyze email reporting metrics to assess performance and engagement levels.

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Marketing-Cloud-Account-Engagement-Specialist最新題庫 & Marketing-Cloud-Account-Engagement-Specialist考題寶典

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最新的 Salesforce Marketers Marketing-Cloud-Account-Engagement-Specialist 免費考試真題 (Q283-Q288):

問題 #283
How can an action be applied to a prospect who views a specific page of a website?

A. None of the above
B. Through scoring
C. Through automation rules
D. Through page actions
E. Through completion actions

答案：D

解題說明：
Explanation
You can apply an action to a prospect who views a specific page of a website through a page action. A page action is a task that is performed when a prospect views a page that matches a certain URL or wildcard. You can use page actions to perform various actions on prospects, such as sending emails, adjusting scores, changing campaigns, or adding tags. You can also use page actions to track and report on the performance of specific pages on your website.
Answer A is incorrect because you cannot apply an action to a prospect who views a specific page of a website through a completion action. A completion action is a task that is performed after a prospect successfully completes a marketing element, such as a form, landing page, or custom redirect, not after they view a page.
Answer B is incorrect because you cannot apply an action to a prospect who views a specific page of a website through an automation rule. An automation rule is a criteria-based action that is triggered when a prospect matches the rule, not when they view a page. Answer C is incorrect because you cannot apply an action to a prospect who views a specific page of a website through scoring. Scoring is a numerical value that indicates the level of interest or engagement of a prospect in your products or services, not a way to perform actions on prospects. Answer E is incorrect because none of the above is not a valid answer, as explained above.
References: [Page Actions], [Completion Actions], [Automation Rules], Scoring

問題 #284
LenoxSoft would like to implement a re-engagement program for prospects who are no longer active on their website.
How should a Marketing Cloud Account Engagement marketer design an engagement program focused on providing exclusive offers and content to re-engage prospects?
Choose one answer

A. Create a segmentation list that matches prospects with the criteria Prospect time: last activity: greater than: 180 days ago. Schedule a list email that includes a promotional offer to auto send every Friday going forward to re-engage prospects.
B. Create a dynamic list that matches prospects with the criteria Prospect time: last activity: greater than:
180 days ago. Schedule a list email that includes a promotional offer to auto send every Friday going forward to re-engage prospects
C. Create a dynamic list that matches prospects with the criteria Prospect time :: last activity :: greater than
:: 180 days ago. Add the list as the recipient list to an engagement program that leads re-engaged prospects to a promotional offer.
D. Create an automation rule that adds prospects to a list with the criteria Prospect time :: last activity ::
greater than :: 180 days ago. Add the list as the recipient list to an engagement program that leads re- engaged prospects to a promotional offer.

答案：C

解題說明：
The best way to design an engagement program focused on providing exclusive offers and content to re- engage prospects is to create a dynamic list and add it as the recipient list to an engagement program. A dynamic list is a list that automatically populates with prospects who match the criteria you set. An engagement program is a program that allows you to send automated emails to prospects based on their behavior and preferences. LenoxSoft can create a dynamic list that matches prospects who have not been active on their website for more than 180 days, and add it as the recipient list to an engagement program that leads re-engaged prospects to a promotional offer.

問題 #285
What activities are completion actions available for?

A. Emails
B. Automation rules
C. Page actions
D. Custom Redirects
E. Forms
F. Files

答案：A,C,D,E,F

解題說明：
Explanation
The correct answer is A, B, C, E, and F. Completion actions are tasks that are performed after a prospect successfully completes a marketing element, such as a form, landing page, or custom redirect. You can use completion actions to perform various actions on prospects, such as sending emails, adjusting scores, changing campaigns, or adding tags. Completion actions are available for the following activities: custom redirects, emails, forms, files, and page actions. You cannot use completion actions for automation rules, as they are a different type of criteria-based action that is triggered when a prospect matches the rule.
Answer D is incorrect because completion actions are not available for automation rules, as explained above.
References: Completion Actions, [Automation Rules]

問題 #286
What is a good default sales ready lead score?

A. 0
B. 1
C. 2
D. 3

答案：A

解題說明：
Explanation
A good default sales ready lead score is 100, as this indicates a high level of interest and engagement from the prospect. Lead scoring is a way of assigning a numerical value to each prospect based on their behavior and profile, such as visiting your website, opening your emails, filling out forms, etc. The higher the score, the more likely the prospect is to buy from you. A lead score of 100 means that the prospect has met all the criteria you have set for a sales ready lead, such as viewing a specific page, requesting a demo, or downloading a white paper. You can customize your lead scoring criteria and thresholds according to your business needs and goals. For more details -> 12

問題 #287
LenoxSoft's email template designer has been tasked with driving more engagement with the company's email content. They want to use the Click-Through Rate report to see which links prospects clicked.
What insight does this report provide the template designer?

A. Email clicks on the text version of the email are outperforming clicks on the HTML version of the email
B. High open rates indicates that prospects are interacting with the content.
C. Low click rates encourage the user to optimize content or link placement in other email sends.
D. High click rates indicates that the email subject line should be the focus of the email content.

答案：C

解題說明：
Explanation
The insight that the Click-Through Rate report provides the template designer is that low click rates encourage the user to optimize content or link placement in other email sends. The Click-Through Rate report shows the percentage of email recipients who clicked on one or more links in the email. This metric indicates how engaging and relevant the email content and links are for the prospects. If the click rates are low, it means that the prospects are not interested in the email content or links, or they are not able to find them easily. The template designer can use this insight to improve the content or link placement in future email sends, such as by using more compelling calls to action, adding more value propositions, or making the links more visible and accessible. The other options are not insights that the Click-Through Rate report provides. Email clicks on the text version of the email are not tracked by Marketing Cloud Account Engagement, so they do not affect the click rates. High click rates do not indicate that the email subject line should be the focus of the email content, as the subject line is more related to the open rates. High open rates do not indicate that prospects are interacting with the content, as they only measure how many prospects opened the email, not how they engaged with it. References [Email Metrics Glossary]

問題 #288
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