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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.
Topic 2	Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.
Topic 3	Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.
Topic 4	Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.
Topic 5	Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q168-Q173):

NEW QUESTION # 168
LenoxSoft has had a Product Interest form live on their website for the past 3 months. They would like to make sure that, moving forward, every time the form is submitted, a custom field is updated. They also want to update that custom field for anyone who has submitted the form before today. What combination of automation tools should LenoxSoft use to achieve this?

A. Segmentation rule and completion action
B. Dynamic list and automation rule
C. Completion action and dynamic list
D. Automation rule and completion action

Answer: D

NEW QUESTION # 169
"The LenoxSoft sales leadership has just implemented queues in Salesforce and wants to make sure their new leads coming from marketing nurtures are allocated fairly.
What should the Marketing Cloud Account Engagement administrator do to make sure new leads from nurture programs are properly routed in Salesforce?

A. Configure users > set up a user group > have nurture programs assign prospects to the user group
B. Configure users > set up a round robin > have nurture programs assign prospects to the round robin
C. Configure users > set up a custom role > have nurture programs assign prospects to users with the custom role
D. Configure users > set up a queue > have nurture programs assign prospects to the queue

Answer: A

NEW QUESTION # 170
A marketing team is rolling out several pieces of content that will qualify leads as sales-ready and then gated behind Marketing Cloud Account Engagement forms. They want to be able to filter tables in Marketing Cloud Account Engagement by a prospect's interaction with each piece of content.
What strategy would allow the team to do this?

A. Build dynamic lists respectively based off of those form submissions.
B. Add a form completion action to apply a tag with the name of the piece of content.
C. Track downloads in the form reports and build different lists for all submissions.
D. Add a form completion action to add prospects to the right Salesforce campaign.

Answer: B

NEW QUESTION # 171
LenoxSoft wants to foster a closer relationship between customers and their customer success team. Each customer account is owned by a LenoxSoft success team member, who should be the sender of all Marketing Cloud Account Engagement emails sent to any contacts at that account.
Which setting would make the Marketing Cloud Account Engagement email send from the appropriate success team member?

A. Set the sender of the email as a specific user.
B. Set the sender of the email as a custom CRM user.
C. Set the sender of the email as the assigned owner.
D. Set the sender of the email as the account owner.

Answer: D

NEW QUESTION # 172
LenoxSoft is in the planning stages of rolling out an account-based marketing strategy. What initial action should they take?

A. Convert all existing leads into contacts to tie to accounts.
B. Identify attributes of the key accounts they want to target.
C. Develop dynamic content based on lead fields.
D. Create all contacts as campaign members in one campaign.

Answer: B

NEW QUESTION # 173
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