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Salesforce MCE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Discovery and Architecture	16%	- Data and segmentation strategy design - Requirements gathering and analysis - Solution recommendation and long-term maintainability
Topic 2: Data Modeling and Management	21%	- Reporting, data views, and tracking extracts - Contact identity and data governance - Data object selection and relationship definition
Topic 3: Automation	20%	- Journey Builder flow design - Automation Studio workflow implementation - Automation type and activity selection
Topic 4: Integration	20%	- Extension product selection and implementation - Data model design for personalized messaging - Marketing Cloud Connect configuration and troubleshooting
Topic 5: Account Configuration	12%	- Sender Authentication Package implementation - Mobile Studio configuration and troubleshooting - Reply Mail Management setup and resolution - Account hierarchy design and management
Topic 6: Messaging	11%	- Cross-channel messaging strategy - Deliverability and compliance management - Personalized content design and delivery

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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions (Q48-Q53):

NEW QUESTION # 48
An admin user would like to create a User Role for a new marketing intern to only have the ability to view prospect lists and emails that have already been sent. Which of the following is the best way for the Admin user to set up this role for the intern if LenoxSoft has an Ultimate level account?

A. Set the intern up in the Default 'Marketing Intern' User Role
B. Create a Custom User Role with only the options to 'view' lists and 'view' emails selected
C. Set the intern up in the Default 'Marketing' User Role
D. Create a Custom User Role with only the options to 'view' & 'edit' lists and 'view' emails selected

Answer: B

NEW QUESTION # 49
LenoxSoft wants to quickly identify sales-ready leads from a list of prospects that came by their booth at a recent event. How should their engagement program be structured?

A. Send highly targeted content first, followed by less targeted content
B. Send emails using dynamic content based on prospect account fields
C. Send five emails exactly seven days apart, without any following steps
D. Send the least targeted content first, followed by more targeted content

Answer: B

NEW QUESTION # 50
LenoxSoft finds that prospects are unsubscribing from emails, but they wants to make sure the prospects are intending to unsubscribe from all emails and it isn't a mistake.
What should be implemented?

A. Opt prospects back in only if they have interacted with other marketing content and have a Marketing Cloud Account Engagement score greater than 10 using an automation rule.
B. Create a completion action to assign a task to the Assigned User to make a phone call to ensure the prospect intended to unsubscribe.
C. Set up a Marketing Cloud Account Engagement template for the automated resubscribe feature to have an email sent to allow opted out prospects to opt back in.
D. Opting out a prospect is irreversible. A solution to confirm the opt out or opt prospects back in cannot be implemented.

Answer: C

NEW QUESTION # 51
Northern Trail Outfitters has a contact count of nearly 10 million records. They have noticed slower processing times when sending using Journey Builder. Which two actions could they take to optimize Journey performance? (Choose 2 answers)

A. Perform large-scale segmentation in Automation Studio before admitting contacts into Journey Builder.
B. Include data for decision splits in Attribute Groups in Contact Builder, use contact data rather than journey data.
C. Use Data Extension Entry Sources with Filters applied to perform segmentation activities for Journey Builder.
D. Create a prefiltered, sendable copy of data extensions for each journey instead of using the same entry source.

Answer: A,B

Explanation:
A -- Performing large segmentation in Automation Studio reduces the processing load inside Journey Builder, helping Journeys to focus only on eligible contacts.
C -- Storing decision split data in Contact Builder's Attribute Groups allows journeys to reference Contact Data instead of relying on static Journey Data, enabling faster and dynamic splits.

NEW QUESTION # 52
LenoxSoft just purchased Marketing Cloud Account Engagement and will be migrating to Marketing Cloud Account Engagement from another marketing automation tool. On the initial kickoff call, the Marketing Manager shares their existing tool's contract ends in 3 weeks. Given the accelerated timeframe, what is the recommended first step?

A. Install the Salesforce AppExchange Package and verify the Salesforce connector
B. Complete the technical setup items and create Marketing Cloud Account Engagement users. Conduct a Strengths Weaknesses Opportunities and Threats (SWOT) analysis of their current marketing strategies
C. Salesforce Connector User has 'Read1 permission to the custom object
D. Export all the data and assets from the existing tool

Answer: D

NEW QUESTION # 53
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