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| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Certified Marketing Cloud Consultant |
| Exam Number: | Marketing-Cloud-Consultant |
| Real Exam Qty: | 60-65 |
| Available Languages: | Japanese, English |
| Related Certifications: | Salesforce Certified Marketing Cloud Email Specialist Salesforce Certified Administrator |
| Exam Price: | $200 USD |
| Certificate Validity Period: | Maintenance required annually via Salesforce certification maintenance program |
| Exam Duration: | 105 minutes |
| Exam Format: | Multiple-choice, Multiple-select |
| Passing Score: | 67% |
| Recommended Training: | Salesforce Trailhead - Marketing Cloud Consultant Preparation |
| Exam Registration: | Salesforce Certification Registration (Webassessor) |
| Sample Questions: | Salesforce Marketing-Cloud-Consultant Sample Questions |
| Exam Way: | Online proctored exam or test center (Kryterion Webassessor) |
| Pre Condition: | Recommended: Salesforce Certified Marketing Cloud Email Specialist certification or equivalent Marketing Cloud experience |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketingcloudconsultant |
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The Marketing-Cloud-Consultant exam covers a broad range of topics, including email marketing, mobile messaging, social media marketing, advertising, automation, and analytics. Candidates are tested on their knowledge of the Marketing Cloud platform, as well as their ability to develop and execute effective marketing strategies that drive business results. Successful candidates are expected to possess strong technical skills, as well as the ability to think strategically and communicate effectively with stakeholders. Passing Marketing-Cloud-Consultant exam requires a deep understanding of marketing best practices, as well as the ability to apply these practices using the Salesforce Marketing Cloud platform.
Salesforce Marketing Cloud is a leader in the world of digital marketing. It is a powerful tool that enables businesses to create, manage and analyze their marketing campaigns across multiple channels. The Salesforce Marketing-Cloud-Consultant Certification Exam focuses on testing your knowledge and skills in using the Marketing Cloud platform to develop and execute successful marketing campaigns. Salesforce Certified Marketing Cloud Consultant certification is a must-have for professionals looking to enhance their career in digital marketing.
NEW QUESTION # 98
After implement Marketing Cloud Connect, the customer notices tracking details from Email Studio initiated sends are not being sent back to Sales Cloud.
Which configuration in Marketing Cloud should the customer verify?
Answer: A
Explanation:
Explanation
To troubleshoot why tracking details from Email Studio initiated sends are not being sent back to Sales Cloud, Northern Trail Outfitters should verify that required profile attributes are properly mapped. Required profile attributes are attributes that are needed for Marketing Cloud Connect to function properly and sync data between Marketing Cloud and Sales Cloud. These attributes include Email Address, Subscriber Key, First Name, Last Name, and Full Name. References:
https://help.salesforce.com/s/articleView?id=sf.mc_co_troubleshoot_marketing_cloud_connect_configuration_is
NEW QUESTION # 99
A new Marketing Cloud (MC) customer wants to now implement a Sales Cloud instance to go along with their MC Instance. The MC has been live for a year now, where the primary key for records has been the Email Address.
Which two options would prevent the customer from duplicating records? Choose 2 answers
Answer: B,C
Explanation:
Explanation
Two options that would prevent the customer from duplicating records when implementing a Sales Cloud instance are:
Get existing records updated with new Keys sourced from Sales Cloud instance. This option will allow the customer to update their existing records in Marketing Cloud with new keys that match their Sales Cloud records, such as Contact ID or Lead ID. This will ensure data consistency and avoid duplication across both systems.
Continue as normal, as Marketing Cloud Contact Models will dedupe keys by Email Address. This option will allow the customer to continue using Email Address as their primary key in Marketing Cloud, and rely on Marketing Cloud Contact Models to dedupe keys by Email Address when syncing data from Sales Cloud. This will ensure data accuracy and avoid duplication within Marketing Cloud.
Uploading CSV with Migrated Subscriber Keys to All Subscribers will not prevent duplication, as it will create new records in Marketing Cloud with different keys than the existing records. Purging the current records and carrying on with new keys sourced from Sales Cloud will result in data loss and potential compliance issues. References:
https://help.salesforce.com/s/articleView?id=sf.mc_co_subscriber_key.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_co_contact_key.htm&type=5
NEW QUESTION # 100
A customer needs to import data from an SFTP site. The customer wants to:
* Segment the contents of the file and then send emails.
* Transfer the file to the SFTP site at various times daily.
* Send to data extensions.
Which workflow should meet these requirements?
Answer: D
Explanation:
Explanation/Reference:
Explanation:
If a question is related to automation and it mentions that a file will be available in the FTP always at a specific time, your answer will be an option with a scheduled automation. Scheduled automations are used when you know the time a file is pushed into FTP and it always runs at a scheduled time. If a question is related to automation and there is an uncertainty when the file will be pushed to FTP (ex; a day before last working day / if a date falls on a weekend, it will be available on last Friday etc.), your answer will be an option with a Triggered Automation. Triggered Automation's are fired as soon as a file hits a specific location within FTP.
Transfer activity is involved when file in encrypted.
NEW QUESTION # 101
A retail company's database of record resides at a 3rd-party company that also keeps track of purchase history. That database only updates once a day where new records can be created and merged. The database uses an "Email ID," which is a numeric field that represents both the business unit and email address. The company now wants to be able to send real-time Welcome emails to people (newly registered website users) who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Email ID" in the database.
What key issue should be addressed? Choose 3 answers
Answer: B,C,D
NEW QUESTION # 102
Northern Trail Outfitters (NTO) wants to use Case data from Service Cloud as part of their current email messaging campaign. They want to import cases that indicate the customer wants someone to contact them after the case is closed. NTO tracks cases with a checkbox field called "Contact Me." How should they set this up?
Answer: C
Explanation:
Comprehensive and Detailed Explanation:
The correct answer is C - Use Synchronized Data Extensions on the Case Object with a Boolean filter on the Contact Me field.
* With Marketing Cloud Connect, the Case object can be synchronized into Marketing Cloud.
* You can apply filters based on fields like "Contact Me = True" directly within Journey Builder or Automation Studio without manually importing reports.
#Why others are wrong:
* A: Journey Builder doesn't handle direct data imports from Service Cloud.
* B: Manual imports and Filter Activities are unnecessary when synchronized data is available.
* D: Import Wizard processes are manual and not scalable for ongoing automated campaigns.
Exact Extract from Salesforce Official Documentation:
Salesforce Help - Synchronized Data Extensions:
"Synchronized Data Extensions allow you to bring Salesforce object data (such as Cases) into Marketing Cloud for use in segmentation, filtering, and journeys without manual imports." (Source:https://help.salesforce.com/s/articleView?id=sf.mc_co_synchronized_data_extensions.htm)
NEW QUESTION # 103
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