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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.
Topic 2	Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.
Topic 3	Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.
Topic 4	Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.
Topic 5	Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q108-Q113):

NEW QUESTION # 108
LenoxSoft added Engagement History metric fields to campaign page layouts in their Salesforce org. All of the values for the Engagement History metric fields are " 0 " .
What could be the explanation for this experience?

A. The data hasn ' t been refreshed in 24 hours so the values haven ' t been updated.
B. The Marketing Cloud Account Engagement users do not have the Marketing Cloud Account Engagement permission set and cannot see the data.
C. The campaign is not a connected campaign so the data is not syncing.
D. The engagement with those assets happened before the fields were added to the page layouts.

Answer: C

Explanation:
https://resources.docs.salesforce.com/latest/latest/en-us/sfdc/pdf/engage ment_history_implementation_guide.
pdf

NEW QUESTION # 109
LenoxSoft has been using Marketing Cloud Account Engagement and Salesforce for one year and have enabled Einstein Behavior Scoring.
What guidance should the system administrator give to the LenoxSoft sales team so they can gain context into why their prospects are being scored the way they are?

A. To always book a follow up call with prospects and record notes from the call in the Marketing Cloud Account Engagement Notes field for future review.
B. To access the B2B Marketing Analytics app so they can look through the campaigns that the prospects have engaged with over the last year.
C. To read the lead score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.
D. To read the behavior score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.

Answer: C

NEW QUESTION # 110
LenoxSoft has a grading profile for business units in both United States and Canada. Both profiles contain options for the industry field and several prospects with the grade of "A". What do we know about LenofSoft current grading strategy?

A. LenoxSoft added location based criteria
B. LenoxSoft must add prospect to a dynamic list
C. LenoxSoft uses an automation rule to match the criteria US or canada to make a grading impact.
D. LenoxSoft uses location based scoring categories .

Answer: C

NEW QUESTION # 111
With Marketing Cloud Account Engagement, what is the recommended way to measure the success of an email campaign?

A. Spam complaints.
B. Email Complain Rate
C. HTML Open Rate
D. Click Through rate

Answer: D

NEW QUESTION # 112
LenoxSoft is using three Marketing Cloud Account Engagement Business Units: United States, South America and Canada. The marketing team for each business unit wants to ensure only certain relevant opportunities sync to their business unit.
What should be configured in order to meet this requirement?

A. Marketing data sharing rules on prospects
B. Marketing data sharing rules on contact roles
C. Marketing data sharing rules on opportunities
D. Marketing data sharing rules on accounts

Answer: C

NEW QUESTION # 113
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