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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.
Topic 2	Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.
Topic 3	Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.
Topic 4	Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.
Topic 5	Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.
Topic 6	Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.
Topic 7	Sales Emails and Alerts: This topic covers the configuration and benefits of Sales Emails and Alerts.

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q217-Q222):

NEW QUESTION # 217
Select all available User Email Preferences

A. Send weekly inactive automations report email
B. Send daily visitor assignment emails
C. Send daily visitor activity emails
D. Send monthly inactive automations report email
E. Send daily prospect activity emails (for all prospects)
F. Send starred prospect activity alerts
G. Send daily prospect assignment emails
H. Send an email when a prospect is assigned
I. Send daily prospect activity emails (for my prospects)
J. Send weekly search marketing email (sent on Mondays)
K. Send weekly search marketing email (sent on Fridays)

Answer: C,D,E,F,G,H,I,J

NEW QUESTION # 218
What is true about A/B testing? [Choose two answers]

A. You can only do A/B testing on list emails.
B. When you turn off A/B testing you will have to choose which version to keep.
C. It is recommended to test at least 5 different elements in your A/B tests.
D. You can disable A/B testing before and after email sent.

Answer: A,B

NEW QUESTION # 219
LenoxSoft has a Marketing Cloud Account Engagement form on their website that adds prospects to their monthly newsletter list upon completion. Recently, they have noticed some of the prospects on this list have invalid email addresses.
What method should be used to only add valid email addresses to their list moving forward?

A. Allow the assigned sales rep to call prospects upon form submission to confirm their email address.
B. Send an autoresponder to prospects who complete the form with a link to click to confirm opt-in status.
C. Edit the completion action on the form to only add to the list if the email address is valid.
D. Use the list to send a permission pass email and remove all hard bounces.

Answer: B

NEW QUESTION # 220
LenoxSoft has been using Marketing Cloud Account Engagement and Salesforce for one year and have enabled Einstein Behavior Scoring.
What guidance should the system administrator give to the LenoxSoft sales team so they can gain context into why their prospects are being scored the way they are?

A. To read the behavior score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.
B. To always book a follow up call with prospects and record notes from the call in the Marketing Cloud Account Engagement Notes field for future review.
C. To access the B2B Marketing Analytics app so they can look through the campaigns that the prospects have engaged with over the last year.
D. To read the lead score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.

Answer: D

NEW QUESTION # 221
LenoxSoft using Marketing Cloud Account Engagement Pro is rolling out a new lead generation campaign where prospects register for a trade show on a Marketing Cloud Account Engagement-hosted landing page.
The consultant suggests creating two
versions of the landing page and using a multivariate test, but LenoxSoft is unfamiliar with the feature. What is the primary benefits of using a multivariate test in this campaign?

A. Marketing Cloud Account Engagement will automatically send underperforming landing page to recycle bin
B. Marketing Cloud Account Engagement will give you content ideas for each landing page.
C. Marketing Cloud Account Engagement will determine which version of the landing page generated most conversions
D. Marketing Cloud Account Engagement will automatically populate personalized information of each unique prospect.

Answer: C

NEW QUESTION # 222
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