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Adobe AD0-E408 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Planning and Strategy31%- Audience and testing strategy
  • 1. Understand variables impacting activities
    • 2. Assess audience requirements
      - Business KPI identification and analysis
      • 1. Construct test hypotheses
        • 2. Identify business KPIs
          • 3. Define primary and secondary success metrics
            • 4. Identify optimization opportunities from KPI/data scenarios
              Topic 2: Configuring, Executing, and Managing50%- Audience and activity management
              • 1. Set goals and activity settings
                • 2. Create and manage audiences
                  • 3. QA and troubleshooting activities
                    - Testing and activity types
                    • 1. Multivariate Testing (MVT)
                      • 2. Experience Targeting (XT)
                        • 3. Recommendations activities
                          • 4. Automated Personalization (AP)
                            • 5. A/B testing activities
                              - Experience creation and management
                              • 1. Activity workflow in Adobe Target
                                • 2. Form-Based Experience Composer
                                  • 3. Visual Experience Composer (VEC)
                                    Topic 3: Troubleshooting8%- Activity and implementation issues
                                    • 1. Debugging tools (e.g., Experience Cloud Debugger)
                                      • 2. Activity qualification issues
                                        - Measurement and reporting issues
                                        • 1. Reporting discrepancies
                                          • 2. Metric validation
                                            Topic 4: Analyzing and Reporting16%- Advanced reporting
                                            • 1. Experience performance reports
                                              • 2. Automated Personalization reporting
                                                • 3. Multivariate test reporting
                                                  - Reporting fundamentals
                                                  • 1. A/B testing best practices
                                                    • 2. Report configuration settings
                                                      • 3. Sample size calculator usage

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                                                        Adobe Target Business Practitioner Professional Sample Questions (Q61-Q66):

                                                        NEW QUESTION # 61
                                                        What are common challenges in analyzing A/B Test results? (Select two.)

                                                        Answer: A,B


                                                        NEW QUESTION # 62
                                                        Which syntax is used for Geo location variables that are used as tokens in Adobe Target activities?

                                                        Answer: B


                                                        NEW QUESTION # 63
                                                        When assessing audience requirements, which factor is most critical?

                                                        Answer: D


                                                        NEW QUESTION # 64
                                                        Which factors determine the sample size for an A/B test? (Select two.)

                                                        Answer: A,B


                                                        NEW QUESTION # 65
                                                        How does the "End Activity" function affect an active Adobe Target test?

                                                        Answer: C


                                                        NEW QUESTION # 66
                                                        ......

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