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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Section	Weight	Objectives
Account Engagement Setup	15%	- Configure Business Units and security settings - Implement folder structure and naming conventions - Set up user roles and permissions - Set up tracking and analytics configurations - Configure IP warming and deliverability settings
Automation and Campaigns	17%	- Build automation rules and engagement programs - Implement multi-channel journey orchestration - Configure CRM campaigns and campaign influences - Monitor and optimize automation performance - Create completion actions and decision points
Email Marketing	18%	- Implement preference centers and unsubscribe management - Design responsive email templates - Optimize email deliverability - Configure email authentication (DKIM, SPF, DMARC) - Implement dynamic content and personalization - Create and manage subscriber lists
Discovery and Scoping	15%	- Understand business objectives and requirements - Assess current marketing technology stack - Conduct gap analysis - Identify key stakeholders and decision-makers - Define project scope and success metrics
Lead Generation and Nurturing	17%	- Build nurture programs and drip campaigns - Design and configure landing pages and forms - Create grading rules and segmentation - Configure progressive profiling - Implement lead capture and scoring models
Data Management	18%	- Implement data segmentation strategies - Configure custom fields and objects - Configure CRM sync and field mappings - Design and implement data schemas - Manage data imports and exports - Set up duplicate management and data quality rules

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q117-Q122):

NEW QUESTION # 117
What is true about page actions? [Choose three answers]

A. You cannot set the prospect's source campaign with page actions.
B. It is possible to use URL wildcard by adding * to the end of the URL.
C. You cannot use auto responder emails with page actions.
D. You can define a page to be a priority page to highlight the activity to Sales reps and other users.

Answer: B,C,D

NEW QUESTION # 118
LenoxSoft shows you a record where the prospect has many activities that are email clicks from the same email. Looking at the prospect's audits, you see visitor association changes where the prospect forwarded the email to colleagues who clicked the link in the email causing the cookie intended for the original recipient to track the colleagues. Which of the following is not a Marketing Cloud Account Engagement best practice for preventing this issue in the future?

A. Enable the "Not You?" link to display on the Marketing Cloud Account Engagement form
B. Use the "Forward to a friend" variable tag in Marketing Cloud Account Engagement emails
C. Enable the Marketing Cloud Account Engagement account setting "Prevent Cookie Crossing"
D. Enable Kiosk mode on the Marketing Cloud Account Engagement form

Answer: C

NEW QUESTION # 119
LenoxSoft wants to ensure that prospects who meet the following criteria are assigned to one of the five users.
In a round robin fashion:
* Completed the "Product Interest" form
* A score higher than 100
* A grade higher than a C
* Is a member of the "Target Account" list
What should LenoxSoft use to accomplish this business requirement?

A. Form completion action and user group
B. Automation rule and user queue
C. Automation rule and user group
D. Form completion action and user queue

Answer: C

NEW QUESTION # 120
LenoxSoft wanted to deduct a prospect's score by 100 points if they visited their careers page on the website, what would be the best recommendation to implement?

A. Page action
B. Completion action
C. Custom redirect
D. Automation rule

Answer: A

NEW QUESTION # 121
A marketing team is rolling out several pieces of content that will qualify leads as sales-ready and then gated behind Marketing Cloud Account Engagement forms. They want to be able to filter tables in Marketing Cloud Account Engagement by a prospect's interaction with each piece of content.
What strategy would allow the team to do this?

A. Add a form completion action to add prospects to the right Salesforce campaign.
B. Add a form completion action to apply a tag with the name of the piece of content.
C. Track downloads in the form reports and build different lists for all submissions.
D. Build dynamic lists respectively based off of those form submissions.

Answer: B

NEW QUESTION # 122
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