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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Objectives
Email Marketing	- Email Creation and Delivery 1. Deliverability and compliance 2. Email templates and content creation
Prospect Management	- Lead Lifecycle Management 1. Scoring and grading 2. Lifecycle stages and assignment rules - Data Model and Segmentation 1. Dynamic and static lists 2. Prospects, lists, and tags
Maintenance and Best Practices	- System Optimization 1. Data hygiene and governance 2. Integration best practices
Reporting and Analytics	- Performance Measurement 1. Campaign reporting 2. ROI and attribution reporting
Account Engagement Administration	- Configuration and Setup 1. Connector setup with Salesforce CRM 2. User roles and permissions 3. Business Unit setup and hierarchy
Marketing Automation	- Engagement Programs 1. Automation rules and triggers 2. Engagement Studio program design

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q80-Q85):

NEW QUESTION # 80
Recommend a model to route qualified and unqualified leads across the business. Place in order from most qualified to least qualified lead.
A) Low Grade | Low Score
B) High Grade | Low Score
C) High Grade | High Score
D) Low Grade | High Score

A. CBDA
B. CDAB
C. CDBA
D. ABDC

Answer: C

NEW QUESTION # 81
What would an Administrator set up to have a document automatically download after a successful form completion?

A. Redirect the prospect to a landing page that has a link to download the content by checking the box labelled "Redirect the prospect instead of showing the form's Thank You Content."
B. Create an email template that includes a link to your document. On your form, add a completion action to "Send autoresponder email" and select the email template that includes the document.
C. Redirect the prospect directly to the URL of the content by checking the box labeled "Redirect the prospect instead of showing the form's Thank You Content."
D. Include a link to the content in the Thank You Content of the form.

Answer: B

NEW QUESTION # 82
"How could the prospect field 'Marketing Cloud Account Engagement Hard Bounce' be updated so a prospect becomes mailable?

A. Remove the value in the 'Marketing Cloud Account Engagement Hard Bounce' field
B. Update the "Opt Out" field on the prospect record
C. Clear the "Do Not Email" field on the prospect record
D. Change the email address to a valid email address

Answer: C

NEW QUESTION # 83
Lenoxsoft is transitioning from their current marketing automation platform to Marketing Cloud Account Engagement. They have a landing page that they wish to migrate over to Marketing Cloud Account Engagement and need to understand what steps are involved in order to maintain the page's existing look and feel. What are the necessary first steps to migrate this landing page over to Marketing Cloud Account Engagement while maintaining the page's existing look and feel?

A. Create a Marketing Cloud Account Engagement landing page and import HTML from the landing page HTML
B. Import the HTML file into Marketing Cloud Account Engagement and apply it to the layout template
C. Import the HTML file into Marketing Cloud Account Engagement and apply it to the landing page
D. Create layout template and import HTML from the landing page URL

Answer: D

NEW QUESTION # 84
What should be used to match users between Salesforce and Marketing Cloud Account Engagement when enabling User sync?

A. Marketing Cloud Account Engagement user ID
B. Salesforce username
C. CRM ID
D. User email address

Answer: B

NEW QUESTION # 85
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