AP-214 Test Questions Pdf - AP-214 Exam Training

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Salesforce AP-214 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Social Studio	10%	- Content management and moderation - Social analytics and reporting - Social media publishing and engagement
Topic 2: Einstein for Marketing Cloud	23%	- Einstein Engagement Scoring - AI-powered personalization and prediction - Einstein Copy Insights - Einstein Engagement Frequency - Send Time Optimization
Topic 3: Mobile (SMS/Push)	13%	- Mobile Studio configuration and usage - GroupConnect and WhatsApp integration - MobilePush tools and functionalities - MobileConnect features and capabilities
Topic 4: Ad Studio	12%	- Campaign management and optimization - Integration with advertising platforms - Audience targeting and segmentation
Topic 5: Interaction Studio	8%	- Integration with other Marketing Cloud modules - Personalization and decisioning capabilities - Real-time interaction management
Topic 6: Triggers	7%	- Event-driven automation - SOAP and REST API triggers - Data extension and trigger management
Topic 7: Journey Orchestration	25%	- Reporting and performance analysis - Entry sources and audience evaluation - Comparison between Datorama and Google Analytics - Journey design and best practices - Activities and decision splits

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2026 AP-214 Test Questions Pdf Free PDF | Latest AP-214 Exam Training: Marketing Cloud Advanced Cross Channel Accredited Professional

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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q71-Q76):

NEW QUESTION # 71
How should an administrator update the "Do Not Track attribute" value after it has initially been set?

A. Respond to the email with the subject line 'Begin Tracking''
B. Log a support case
C. Overwrite a subscriber's DoNotTrack settings with an import
D. Use an API Call

Answer: D

NEW QUESTION # 72
What is true about SMS keywords other than HELP and STOP?

A. keywords in parent business unit are automatically available to all child business units
B. keywords in parent or child business unit are available only in that business unit
C. keywords in parent business unit can be shared to any child business units
D. keywords in child business unit can be shared between other child business units

Answer: B

NEW QUESTION # 73
How much historical data is immediately available when a managed FB account is added to Social Studio?

A. One Year
B. One week
C. Six Months
D. Thirty days

Answer: D

NEW QUESTION # 74
How does the Wait by Duration activity in Journey Builder work?

A. It holds contacts until the day and time you configure. After the wait expires, the contact immediately proceeds to the next activity.
B. It will cause an automation to wait for a specific duration or until a specific time before performing the next step. You can include one or multiple wait activities in a single automation
C. It is based on the wait period. From the point of contact reaching this activity, the platform will calculate the difference between the current point in time and the end of the wait period
D. It holds contacts until the day and time value stored in a contact's datebased attribute that you select. If the specified day and time passes before the contact reaches the wait activity, or if there's no attribute value for a contact, the contact immediately proceeds to the next activity,

Answer: D

NEW QUESTION # 75
Difference between inbox message and in app message.

A. Inbox messages can be used only in los whereas in app message can also be used in android
B. Inbox message is displayed and stored in device in app message is displayed only 1 time
C. Inbox message is displayed once but in app message is displayed repeatedly

Answer: B

Explanation:
Inbox Messages:
* Storage:Inbox messages are delivered to and stored within the app's inbox (a dedicated section within the app).
* Persistence:They remain in the inbox until the user deletes them or the message expires.
* Purpose:Suitable for messages that users might want to refer back to, like promotions, updates, or transactional information.
In-App Messages:
* Display:In-app messages are displayed as pop-ups or notificationswhile the user is actively using the app.
* Transience:They are typically displayed only once (or until dismissed) and are not stored for later viewing.
* Purpose:Ideal for contextual messages, onboarding tips, or urgent alerts that require immediate attention.
Key Differences Summarized:
* Storage:Inbox messages are stored; in-app messages are not.
* Display:Inbox messages are viewed in the app's inbox; in-app messages are displayed as overlays during app use.
* Persistence:Inbox messages persist; in-app messages are transient.
Why Other Options Are Incorrect:
* B:The opposite is true. Inbox messages persist, while in-app messages are usually displayed only once.
* C:Both inbox and in-app messages can be used on both iOS and Android platforms.

NEW QUESTION # 76
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