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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Cross-Channel Strategy and Measurement | 15% | - Performance reporting and optimization - Channel selection and campaign planning - Multi-touch attribution and KPIs |
| Topic 2: Distributed Marketing | 2% | - Distributed campaign features and sending options - Centralized vs localized marketing management |
| Topic 3: Mobile Studio | 13% | - MobilePush and WhatsApp integration - Mobile messaging configuration and best practices - MobileConnect and GroupConnect features |
| Topic 4: Social Studio | 12% | - Social Studio functionality and configuration - Social customer service and engagement strategies - Identity unification and data management |
| Topic 5: Einstein for Marketing Cloud | 23% | - Implement and configure Einstein capabilities
|
| Topic 6: Journey Orchestration | 15% | - Integration with Datorama and Google Analytics - Reporting and analytics for journeys - Journey design and best practices |
| Topic 7: Interaction Studio | 10% | - Cross-channel experience optimization - Real-time personalization and interaction management |
| Topic 8: Ad Studio | 10% | - Paid media integration with Marketing Cloud - Ad Studio capabilities and campaign alignment |
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NEW QUESTION # 49
Where can you see ad details for facebook ad campaign. Both advertising campaigns and journey builder)
Answer: B
NEW QUESTION # 50
Where would you add a topic profile
Answer: B
Explanation:
* Understanding Topic Profiles:
* Topic profiles are the core of social listening in Social Studio. They define the keywords, social accounts, and other criteria used to capture relevant social media mentions.
* Admin Settings as the Central Hub:
* Admin settings in Social Studio are the central location for managing overall account configurations, user permissions, and, importantly, topic profiles.
* Detailed Steps:
* Access Admin Settings: In Social Studio, you'll click on your profile avatar in the top right corner and then select "Admin".
* Topic Profiles Section: Within the Admin panel, you'll find a dedicated section for "Topic Profiles."
* Create/Edit Topic Profiles: This is where you can create new topic profiles or edit existing ones. You'll define keywords, include/exclude terms, specify languages, locations, media types, and link social accounts.
* Why Other Options Are Incorrect:
* A. Social Studio Automate: Social Studio Automate is used for automating actions based on rules (e.g., automatically routing posts to different teams, adding classifications). It's not where you create the foundation of social listening (topic profiles).
* C. Workspace Settings: Workspace settings manage collaboration and workflow within a specific workspace. While you might use topic profiles within a workspace, you don't create them there.
* D. Social Studio Engage: Engage is for viewing and interacting with social media content that has already been captured based on your topic profiles. You don't create topic profiles in Engage.
In Summary:
Topic profiles, the foundation of social listening in Social Studio, are created and managed within B. Admin settings.
NEW QUESTION # 51
What will you to send a real time email to a customer with a dynamic buy link when available stock goes below 50? Select 2.
Answer: B,C
NEW QUESTION # 52
What three statements are true regao1krc; Einstein Engagement Frequency (EEF)?
Choose 3 answers
Answer: A,D,E
NEW QUESTION # 53
Which two functions does Einstein Copy Selection do for marketing campaigns?
Answer: B,D
NEW QUESTION # 54
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