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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Overview:

Certification Vendor:	Salesforce
Exam Name:	Salesforce Certified Marketing Cloud Account Engagement Consultant Exam
Exam Number:	Marketing-Cloud-Account-Engagement-Consultant
Available Languages:	German, Japanese, French, Spanish, Portuguese (Brazil), English
Certificate Validity Period:	1 year (requires annual maintenance via Trailhead modules)
Real Exam Qty:	60–65 questions
Exam Price:	200 USD
Related Certifications:	Salesforce Certified Administrator Salesforce Certified Marketing Cloud Account Engagement Specialist
Exam Duration:	105 minutes
Passing Score:	Approximately 65% (Salesforce does not always publish exact passing scores)
Exam Format:	Multiple Choice, Multiple Select, Scenario-based Questions
Recommended Training:	Salesforce Trailhead Account Engagement Learning Path Marketing Cloud Account Engagement Study Guide
Exam Registration:	Salesforce Certification Registration
Sample Questions:	Salesforce Marketing-Cloud-Account-Engagement-Consultant Sample Questions
Exam Way:	Online proctored or onsite testing center
Pre Condition:	Recommended: Salesforce Certified Administrator or equivalent experience with Salesforce CRM and marketing automation concepts
Official Syllabus URL:	https://trailhead.salesforce.com/en/credentials/marketingcloudaccountengagementconsultant

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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Sales Emails and Alerts: This topic covers the configuration and benefits of Sales Emails and Alerts.
Topic 2	Email Marketing: Best practices and standards are the main focus of this topic. It ensures that email marketing strategies are applied effectively to meet customer business needs and achieve desired outcomes.
Topic 3	Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.
Topic 4	Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.
Topic 5	Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q112-Q117):

NEW QUESTION # 112
What is true about the Salesforce connector [Choose two answers]

A. You can connect Marketing Cloud Account Engagement to a Salesforce sandbox or production environment
B. Only lead, contacts and accounts are synchronized from Salesforce to Marketing Cloud Account Engagement
C. When connecting Marketing Cloud Account Engagement and Salesforce you only need to follow a connection wizard in Marketing Cloud Account Engagement.
D. Email is the unique identifier unless "allow multiple Prospects with same email address" is enabled.

Answer: A,D

NEW QUESTION # 113
What type of Marketing Cloud Account Engagement field should you sync Salesforce Phone field

A. Number
B. Text
C. You can't do this
D. Phone

Answer: B

NEW QUESTION # 114
"LenoxSoft is releasing a critical system change that requires their customers to take action in order to avoid service interruption.
How could they communicate this to all Marketing Cloud Account Engagement prospects?

A. Send an operational email to all prospects.
B. Send Engage emails to all prospect who are opted in.
C. Send a list email to all prospects who are opted in.
D. Send an automated operational email to all prospects.

Answer: A

NEW QUESTION # 115
LenoxSoft has a large database of leads and contacts in Salesforce. These leads and contacts contain information stored in custom fields. They have not imported these leads or contacts into Marketing Cloud Account Engagement or set up any custom fields in Marketing Cloud Account Engagement.
What should their first step in Marketing Cloud Account Engagement?

A. Manually create and map custom fields in Marketing Cloud Account Engagement.
B. Import .CSV file containing custom field data into Marketing Cloud Account Engagement.
C. Enable custom field creation via the Salesforce Connector.
D. Import leads and contacts from Salesforce into Marketing Cloud Account Engagement.

Answer: A

Explanation:
https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account
Engagement_fields_create_custom_field.htm & type=5

NEW QUESTION # 116
A consultant wants to design an automated grading system to increase efficiency and lead relevancy for LenoxSoft. Relevant leads have a ' Director ' job title and are in the ' Technology ' industry.
How should they design this automation strategy?

A. Create a Director ' profile, an automation rule to set the profile, and click the thumbs up or thumbs down icons on a prospect ' s Profile tab to set criteria matches.
B. Create a ' Director ' profile, an automation rule to set the profile, and a second automation rule to increase their score if industry is Technology ' .
C. Create a Director ' profile, an automation rule to set the profile, and a second automation rule to increase their grade if industry is ' Technology ' .
D. Create a ' Director ' scoring category, an automation rule to set the profile, and a second automation rule to increase their grade if industry is Technology ' .

Answer: C

NEW QUESTION # 117
......

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