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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Objectives
Reporting and Analytics	- Performance Measurement 1. Campaign reporting 2. ROI and attribution reporting
Email Marketing	- Email Creation and Delivery 1. Deliverability and compliance 2. Email templates and content creation
Maintenance and Best Practices	- System Optimization 1. Data hygiene and governance 2. Integration best practices
Account Engagement Administration	- Configuration and Setup 1. Connector setup with Salesforce CRM 2. User roles and permissions 3. Business Unit setup and hierarchy
Prospect Management	- Data Model and Segmentation 1. Prospects, lists, and tags 2. Dynamic and static lists - Lead Lifecycle Management 1. Scoring and grading 2. Lifecycle stages and assignment rules
Marketing Automation	- Engagement Programs 1. Engagement Studio program design 2. Automation rules and triggers

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q199-Q204):

NEW QUESTION # 199
LenoxSoft has a "Demo Request" landing page that is getting a lot of views, but not very many submissions.
The marketing manager has the following requirements:
* Receive a notification when prospects view the page, but do not submit to see if they can retarget.
* Receive one notification per prospect.
How should a consultant accomplish this in Marketing Cloud Account Engagement?

A. Dynamic list of all prospects who have submitted the form > Dynamic list of all prospects who have viewed landing page > User exports both lists and compares.
B. Dynamic list of all prospects who have viewed the landing page > Completion action on the form to remove prospects from the list upon form submission > User monitors list.
C. Page action on the landing page to notify user upon view and add to list > Automation rule to remove from same list when form is submitted and notify user again.
D. Completion action on the form to tag "Submitted" > Automation rule to notify user with criteria of
"Demo Request" landing page was viewed and tag isn't "Submitted".

Answer: D

NEW QUESTION # 200
LenoxSoft has very specific lead qualification that has to be met before assigning prospects to an inside sales rep: *The prospects must be located in Texas or California *The prospects must submit their Request a demo form. When those two criteria are met they want to automatically assign the prospects to a inside sales rep.
State is a required field on the Request a demo form. How would you have LenoxSoft automate the assignment?

A. Run completion Action on form Request a demo with action notify Admin
B. Run an automation rule to assign based on the Request demom Submission & prospect status field
C. Export the submission report & Import
D. Run completion Action on form Request a demo with action assign to user

Answer: B

NEW QUESTION # 201
Is it possible to split Dynamic Lists into more than two Static Lists?

A. False
B. True

Answer: B

NEW QUESTION # 202
Why should a company assign prospects in Marketing Cloud Account Engagement via Salesforce active assignment rules instead of using other Marketing Cloud Account Engagement assignment actions?

A. The ability to allow Salesforce to overwrite an assigned user in Marketing Cloud Account Engagement
B. The ability to use existing complex Salesforce lead routing processes
C. The ability to assign prospects based on specific criteria being met
D. The ability to assign prospects via automation instead of manually

Answer: C

NEW QUESTION # 203
LenoxSoft has two primary groups of contacts in their Salesforce account, managed separately using Marketing Cloud Account Engagement Business Units (PBUs). They have one marketing team that needs to manage campaigns for both business units (BUs).
How should this be configured?

A. Create Marketing Cloud Account Engagement user records in each business unit connected to the same Salesforce users, then use the business unit switcher.
B. Create Marketing Cloud Account Engagement user records in one business unit, then use the business unit switcher to access each account.
C. Create one Salesforce user connected to one Marketing Cloud Account Engagement user, then use Marketing Cloud Account Engagement user groups to use the business unit switcher.
D. Create multiple Salesforce users with the same email address connected to one Marketing Cloud Account Engagement user, then use the business unit switcher.

Answer: A

NEW QUESTION # 204
......

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