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Salesforce MCE-Dev-201 Exam Syllabus Topics:

TopicDetails
Topic 1
  • Data Management: This domain covers importing data with various file formats writing SQL queries for data manipulation extracting data from Marketing Cloud applying SQL best practices managing send logs and understanding data impacts from contact deletion.
Topic 2
  • Programmatic Languages: This domain focuses on coding with AMPscript and Server-Side JavaScript including language syntax functions processing methods development best practices and programmatic subscriber exclusion during sends.
Topic 3
  • Security: This domain addresses data protection in Marketing Cloud including available security options and best practices for maintaining secure platform configurations.
Topic 4
  • Data Modeling: This domain covers structuring contact and subscriber data in Marketing Cloud including configuring the contact model understanding data extension types and uses managing contact records across channels and the contact deletion process.
Topic 5
  • API: This domain addresses interacting with Marketing Cloud through SOAP and REST APIs including API objects methods routes OAuth authentication flows with access tokens and handling API responses.

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Salesforce Certified Marketing Cloud Engagement Developer Sample Questions (Q186-Q191):

NEW QUESTION # 186
A developer wants to create a data model in Contact Builder.
Which two applications will be able to use this newly-created data model for segmentation?
Choose 2 answers

Answer: A,D

Explanation:
The newly created data model in Contact Builder can be used for segmentation in the following applications:
* Email Studio (A) - Email Studio can use data extensions and attribute groups from Contact Builder for segmentation.
* Journey Builder (C) - Journey Builder can leverage the data model created in Contact Builder for creating targeted journeys and audience segments.
References:
Salesforce Marketing Cloud Contact Builder
Journey Builder Data Integration


NEW QUESTION # 187
A developer is writing a query to select unique subscribers who opened any emails sent since the beginning of the previous day.
Which querywould provide that result?

Answer: B

Explanation:
Content Builder uses the REST API to manage content within Salesforce Marketing Cloud. The REST API allows developers to create, update, retrieve, and delete content assets, making it suitable for cross-channel campaign functions.
Salesforce Content Builder API


NEW QUESTION # 188
A developer is managing the data model programmatically and needs to access Attribute Group schema via the API. Which API should the developer use?

Answer: C

Explanation:
To manage the data model programmatically and access the Attribute Group schema, the REST API should be used. The REST API provides endpoints to interact with and retrieve information about Attribute Groups and their schemas.
Salesforce REST API


NEW QUESTION # 189
A developer wants to include a comment within an AMPscript code block for the benefit of other developers who will be reviewing the code.
Which syntax should the developer use?

Answer: B

Explanation:
In AMPscript, comments can be added within a code block using the /* comment */ syntax. This allows developers to include notes or explanations without affecting the execution of the script.
* Example:
ampscript
Copy code
%%[ /* This is a comment */ SET @var = "value" ]%%
Salesforce AMPscript Syntax Guide


NEW QUESTION # 190
A developer is using the REST Authorization Service to obtain an OAuth access token. Which method should be used to include the access token in the API requests

Answer: D

Explanation:
When using the REST Authorization Service to obtain an OAuth access token, the standard method to include this token in subsequent API requests is by adding it to the Authorization header with the Bearer scheme.
* Correct Method: Authorization: Bearer YOUR_ACCESS_TOKEN
* This format is a standard practice for OAuth 2.0 token usage.
Salesforce Authentication and Access Tokens


NEW QUESTION # 191
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