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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Engagement Studio	17%	- Explain how to test and activate Engagement Studio programs - Describe how to use triggers, rules, and actions - Describe how to analyze Engagement Studio performance - Explain how to design and build Engagement Studio programs
Topic 2: Account Engagement Forms, Form Handlers and Landing Pages	20%	- Explain how to create and configure Account Engagement forms - Describe how to use dynamic content - Describe how to use form handlers - Explain how to create and publish landing pages
Topic 3: Lead Management	24%	- Explain how to configure and manage scoring and grading - Describe how to manage prospects in the recycle bin - Describe how to set up and manage assignment rules - Explain how to use automation rules for lead management
Topic 4: Email Marketing	20%	- Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Explain how to use dynamic content in emails - Describe how to manage email templates - Explain how to analyze email performance metrics - Explain how to create and send emails
Topic 5: Visitors and Prospects	8%	- Explain how visitors are converted into prospects - Explain the differences between visitors and prospects - Describe how prospects are tracked and identified
Topic 6: Administration	11%	- Explain how to set up and manage connectors (e.g., Salesforce CRM) - Describe how to configure and manage email sending domains - Explain how to configure Account Engagement settings - Describe how to manage users, roles, and permissions

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q30-Q35):

NEW QUESTION # 30
Select available Social Posting Connectors

A. Linkedln
B. Tumblr
C. Zone
D. Facebook
E. Instagram
F. WhatsApp
G. Twitter

Answer: A,D,G

NEW QUESTION # 31
LenoxSoft operates in both North America and Europe and has separate Marketing Cloud Account Engagement Business Units (PBUs) for each country within each region. The Chief Marketing Officer who oversees both regions wants to ensure that the assets are as personalized as possible to their respective country.
What could LenoxSoft marketers create for each region to meet this requirement?

A. Multiple tracker domains within each BU that are country specific. Apply country relative tracker domains to assets delivered in each country.
B. Assets that adhere to GDPR best practices in the European BUs and CAN-SPAM best practices in the North American BUs.
C. A tracker domain specific to the European region and an additional tracker domain specific to the North American region.
D. A tracker domain that is not specific to any given region or country and apply it to the assets used in both the European and North American BUs.

Answer: A

NEW QUESTION # 32
How many Engagement Programs can run at one time

A. Marketing Cloud Account Engagement Growth Edition: 100 Marketing Cloud Account Engagement Plus Edition: 150 Marketing Cloud Account Engagement Advanced Edition: 200
B. Marketing Cloud Account Engagement Growth Edition: 20 Marketing Cloud Account Engagement Plus Edition: 50 Marketing Cloud Account Engagement Advanced Edition: 100
C. Marketing Cloud Account Engagement Growth Edition: 20 Marketing Cloud Account Engagement Plus Edition: 100 Marketing Cloud Account Engagement Advanced Edition: 200
D. Always 100

Answer: C

NEW QUESTION # 33
Which is not a standard role in Marketing Cloud Account Engagement? [Choose one answer]

A. Sales User
B. Administrator
C. Sales Manager
D. Marketing

Answer: A

NEW QUESTION # 34
LenoxSoft is using a repeating Engagement Studio program to send prospects who complete a specific form a series of emails, increase the prospect score when the emails are engaged with, and notify an assigned user if the call to action in the email is completed. Prospects should only repeat the program when the form is completed again.
How should LenoxSoft add the prospects?

A. By using an automation rule to add prospects to a static list based on the form being completed, then use that list as the recipient list on the program.
B. By using a static list on the form's completion action, then start the program with a "Form Completed" trigger so only prospects who completed the form will get the follow up actions.
C. By using a static list on the form's completion action that is used as the recipient list on the program, then remove prospects from the static list before every end step in the program.
D. By creating a dynamic list based on the form being completed and use that list as the distribution list on the program.

Answer: D

NEW QUESTION # 35
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